In 2023, CCTV’s Spring Festival Gala live broadcast ratings will reach 20.23%: 179 million people watch it on vertical screens

News from IT House on January 22, at 20:00 on January 21, China Central Radio and Television’s “2023 Spring Festival Gala” will arrive as scheduled. According to preliminary statistics, as of 24:00 on January 21, “2023 Spring Festival Gala “The average ratings of the live broadcast on TV reached 20.23%. The number of new media live broadcast users reached 655 million, an increase of 47.7% compared to last year’s live broadcast, and the cumulative viewing scale of the Spring Festival Gala on vertical screens reached 179 million, an increase of more than 50% compared to last year. The 2023 Spring Festival Gala interaction on the CCTV client will reach 108 million times.

In terms of overseas communication, CGTN (China Global Television Station) published more than 500 reports on the Spring Festival Gala in English, Western, French, Arab and Russian, with more than 222 million global readings, more than 153 million unique user visits, and 36.01 million video views. The number of live broadcasts on CCTV’s overseas social platforms exceeded 41.18 million, and the main station broadcast or reported the Spring Festival Gala to global audiences in 68 languages.

The main station has also achieved a new breakthrough in the “Global Thousands of Screens” communication through the integrated media communication matrix around the world. The Spring Festival Gala promotional film has successively landed on more than 1,600 outdoor large screens and cinema screens around the world, and lit up many famous landmarks in the world. Blessings are sent to thousands of households around the world.