Mo Chuan forgets to return
Anta Group was founded in 1991 and listed in Hong Kong in 2007. It is a comprehensive and multi-brand sports goods group specializing in the design, production and sales of sports shoes, clothing, accessories and other sports equipment. After nearly 30 years of development, Anta Group has transformed from a traditional private enterprise into a public company with a modern governance structure and international competitiveness. Since 2015, Anta Group has been the largest sporting goods group in China. Ranked 246th in the 2022 “Fortune” China Top 500 list, an increase of 43 places from the previous year.
It can be said that from 2018 to 2019, Anta Group experienced a “crazy” growth of more than 40%, but the growth rate has weakened significantly in the three years of the epidemic. According to the internal letter of Anta founder Ding Shizhong, this personnel change is to achieve medium and long-term goals, “to take advantage of the two-wheel drive of Anta Group + Amer Group to promote the implementation of the globalization strategy. Anta’s move is also a benchmarking international The governance model of large-scale enterprises, carry out organizational management innovation, let the internal management experience exchange with each other, and stimulate new growth points and vitality of the brand.
The restart of the consumer market in 2023 is also an opportunity for the development of sports brands. Ding Shizhong’s enlightened organizational reform may give this family business a new vitality.
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