On May 16, the Denza brand launch conference of “Hello, New Potential World” and the pre-sale of D9 were opened, and Denza officially entered a new stage of development. The new Denza has extended from the release of the new visual image, the sorting out of the brand system, the core value to the product matrix planning. manner.
Wang Chuanfu, Chairman and President of BYD Co., Ltd.
Wang Chuanfu, Chairman and President of BYD Co., Ltd., said at the press conference: “We believe that Dengshi, which has entered a new stage of development, will create new remarkable achievements with the joint support of BYD and Mercedes-Benz, and stand firmly in the world of new energy vehicles. market.”
In a new stage, BYD leads the strategic development of Denza
As the first car company in China founded by BYD and Mercedes-Benz to focus only on new energy vehicles, Denza is born with forward-looking new energy technologies and profound luxury heritage. In December last year, BYD and Mercedes-Benz focused on future trends and made a series of important adjustments to the joint venture, and Denza ushered in an important milestone.
At the press conference, Tang Shikai, a member of the board of directors of Mercedes-Benz Cars, also expressed his blessings for the new Denza and expressed his confidence in China’s new energy vehicle market. In the future, Denza’s strategic development will be led by BYD and supported by Mercedes-Benz. BYD will be responsible for the strategic planning of the Denza brand, especially in terms of technology research and development, product planning, etc., to provide all-round and strong support for Denza. The Denza brand will have three independent attributes: an independent brand, operated by an independent team, and an independent product matrix and design language. On this basis, the Denza brand also has three leading core competitiveness: leading new energy and safety technology, leading smart luxury product quality and leading user ecological service system.
Entering a new stage of development, Denshi will continue to unswervingly follow the luxury line and adhere to the strategic positioning of ‘only providing new energy luxury vehicles’. Next, Denza will usher in a period of concentrated delivery of high-quality products. Within one year, Denza will launch three models; within three years, Denza will launch a number of luxury new energy models.
The new Denza leads the way of smart security and new luxury
At this press conference, Denza announced its new brand visual identity for the first time. The new brand identity continues the original intention of the design as a whole, and has been refreshed for the outline shape and brand color. The new logo represents that Tengshi will carry the trend of continuous flow to the future. The Chinese font of “Tengshi” has also been upgraded and optimized, with thinner and lighter strokes and lines; the curved arc highlights the potential energy and modernity of the accumulation.
In addition to the new visual expression, Denza also announced a new brand value system: a new brand positioning – a new luxury car brand with intelligence and safety, and a new brand mission – to create a new luxury and excellent travel experience for users. Denza will focus on the four aspects of new luxury, intelligence, safety, and user ecology, give full play to the advantages of “full eugenics”, and create an excellent travel life that exceeds expectations for users with luxurious and intelligent experience and safety-leading technology.
Lian Yubo, Executive Vice President of BYD Group and President of Automotive Engineering Research Institute
BYD will shape Denza’s new luxury product matrix in an all-round way from vehicle design, performance adjustment, and internal and external details polishing. All Denza product series will enjoy the empowerment of BYD’s “big fish pond”: including e-platform 3.0, DM-i super hybrid technology, “sandwich” structure blade battery, etc.; BYD Group Executive Vice President, Automotive Engineering Research Institute Chang Lian Yubo said at the press conference: “We use technological innovation to build the cornerstone of the brand and help the Denza brand flourish.”
Yang Dongsheng, Vice President of BYD Group, Dean of Product Planning and Automotive New Technology Research Institute
Yang Dongsheng, vice president of BYD Group and dean of the Product Planning and Automotive Technology Research Institute, made a loud promise at the press conference: “BYD will inject the best new energy power and intelligent technology into the momentum, and use high-end technology to interpret the new luxury that leads the way. definition”. BYD’s tireless pursuit of excellent products, whether it is new energy power or intelligent technology, will always adhere to continuous technological breakthroughs and product innovations, helping Denza brand to create new heights of new energy vehicles in China.
New products + new channels + new services to create new luxury travel
According to the plan, Denza will launch five series of various products in the future, covering MPV, SUV, sedans and urban sports cars, etc., positioned as luxurious and exquisite, to meet the diversified needs of users in the new era.
Denza will focus on products and uphold the user-centric approach to create a new user ecosystem. On the one hand, Denza will establish an online + offline channel model to provide Denza car owners with comprehensive and high-quality services and after-sales guarantee. Online, Denza will adopt a full-link digital car purchase service system to realize the visualization of the order system, from ordering to delivery, with transparent prices and checkable progress; while offline, Denza Experience Store, Denza Center and Denza MINI will be provided. Center and other modes.
Zhao Changjiang, General Manager of Denza Sales Division
Zhao Changjiang, general manager of Denza’s sales division, announced at the press conference that this year Denza will complete the layout of 200 offline stores, covering 68 cities across the country; Denza will rely on BYD Group’s service capabilities and strive to serve farther , the experience is closer. In the future, Denza will meet the needs of more users with more complete and more services.
On the other hand, Denza will also launch the “Dengshi Xingyuan Plan” online to provide users with rich membership rights and bring high-end, high-quality and sustainable exquisite design and lifestyle to users through Denza Life Mall. . Offline, Denza will build colorful user communities such as Che Youhui and City Vitality Party; at the same time, Denza will also set up a user public welfare committee with the concept of “building a beautiful blue home” and carry out various public welfare activities. Pass the warmth to more people.
Pre-sale starts at 335,000 yuan and enjoys five luxury rights Denza D9 starts pre-sale
At this press conference, Denza D9, the first model under the Denza brand’s new strategy, officially opened for pre-sale, bringing a total of 6 configuration versions of DM-i super hybrid and pure electric. The pre-sale price range is 335,000 yuan to 460,000 yuan; in addition, a founding model was also launched, with a pre-sale price of 660,000 yuan and a limited number of 99 units.
At the same time, Denza has launched a wealth of luxury booking rights for D9. Users who have ordered D9 during the pre-sale period can enjoy a number of luxury booking rights: Benefit 1: Enjoy 3-level car booking mode, allowing users to enjoy large sums of money with zero risk Cash Equity. Benefit 2: Enjoy 4 major car use guarantees, and 5 major Zhilian online, to ensure users worry-free car use in the later period. Benefit 3: A replacement subsidy of 20,000 yuan for the replacement of a new D9 car will be rewarded to every loyal user with the greatest sincerity. Benefit 4: Gifts can be seen everywhere, and the gift box for car booking is soft. Benefit 5: Users who have successfully paid the intention fee can jointly participate in various public welfare activities of the brand.
Denza D9 is a medium and large-scale high-end new energy MPV integrating luxury, intelligence, power and safety. The new car adopts Denza’s new design language π-Motion – π is aesthetic rational thinking, Motion is the feeling of new luxury potential energy, redefining the epoch-making new luxury aesthetics. The dimensions of the whole vehicle are 5250/1960/1920mm in length, width and height respectively, and the wheelbase is 3110mm. While ensuring the passenger space, it also takes into account the convenience of passengers entering and leaving.
DENZA D9 has 30 first-launch, leading and unique advantageous configurations in MPV market segments. With the five luxury items of “design, ride, intelligence, driving, and safety”, it brings users an epoch-making new luxury experience and opens up a new “new high-end MPV”. Potential Boundaries”.
Relying on BYD Group’s strong new energy technology strength, Denza D9 is committed to creating the best new energy luxury MPV. Denza D9 is equipped with DM-i super hybrid technology and e-platform 3.0 technology, which are very advantageous in the current market. The DM-i super hybrid version has a comprehensive battery life of 1040km and a pure electric battery life of up to 190km. It can be used for fuel and electricity, and the battery life is worry-free. The fuel consumption per 100 kilometers is as low as 5.9L. It is equipped with 80kW DC fast charging, and the charging time is 30%-80%. It only takes 25 minutes; the EV power system is built on the e-platform 3.0, equipped with an eight-in-one electric powertrain, a wide temperature range heat pump system, BYD ace technology blade battery, etc., the CLTC can last up to 600+km, and it can last for 10 minutes after charging. 150km, 30%-80% charging time for 30 minutes, easily solve the user’s mileage anxiety and bring a safer and worry-free electric travel experience.
Denza D9
Based on the insights of users’ smart travel needs, Denza has created Denza Link super-intelligent interactive cockpit that can realize 5G speed connection. It has the world’s first seven-screen interconnection design, with black gold, flat UI design and full-scene intelligent voice The system supports continuous dialogue in the four-tone area, which can be said when visible, so that every member of the car can enjoy the driving life of a smart home. At the same time, D9 is equipped with the new Denza Pilot advanced intelligent driving assistance system, which supports L2+ intelligent driving assistance functions, leading the computing power industry, and has an all-round perception system with 24 sensors, making safe driving more intelligent.
As a new track model in the Denza product series, Denza D9 inherits the technical strength and profound heritage of BYD and Mercedes-Benz. With the product strength of its peers, Denza D9 can enjoy space without distinction to super-intelligent interactive cockpit, from strong power to multi-dimensional Safeguarding, creating an epoch-making luxury all-round MPV.
Rise up and make extraordinary. In the new stage of development, DENZA will fully release the surging brand potential energy, with new luxurious experience, leading technology, excellent products, warm and caring service, set an all-round benchmark for the market, and create an all-encompassing life for users.
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