WeChat announces Spring Festival data: more than 4 billion red envelopes are sent

During the Spring Festival, the volume of offline payment transactions by users using WeChat Pay increased by 23%; the number of inquiries received by enterprises through “WeChat customer service” increased by 9 times. During the Spring Festival, users sent more than 4 billion red envelopes through WeChat, and sent nearly 600 million red envelopes for New Year greetings. The number of Spring Festival-related short videos released by users on the video account has increased by nearly 170%. Shopping, climbing, traveling… The Spring Festival is moving. The total number of steps of WeChat sports users exceeds 15 trillion, and the average number of users who take more than 10,000 steps per day accounts for more than 10%. During the Spring Festival, the longest reading time for a single person is 120 hours, and the average reading time is over 17 hours a day. | Related reading (WeChat Pie)

Cong Xiang

This year is the first Spring Festival after the epidemic was released. After three years of travel restrictions due to the epidemic, most people choose to travel or go home for the New Year. From the feeling, this year’s Spring Festival is naturally more energetic than the previous two years. This feeling is more intuitive from the data released by WeChat.

For example, the number of Spring Festival-related short videos posted by users on video accounts has increased by nearly 170%, and WeChat red envelopes have been sent more than 4 billion times. It can be seen that the Spring Festival is still the most important festival in the hearts of the Chinese people. Judging from the data that the offline payment transaction volume of users using WeChat Pay increased by 23% during the Spring Festival, consumption growth looks quite optimistic during the Spring Festival holiday after the liberalization, and we hope this trend can continue.

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