Toki
Just like another supermarket opened on the street, the reaction of the market is: the supermarket next door feels nervous, because there is one more competitor, the shipment will definitely be affected, and it has to try to recruit and retain customers; for customers, it is very good, but there are more A chance to choose. No matter what others think, Douyin Supermarket has come quietly.
Douyin holds a flow of more than 700 million daily active people. If these flows are converted into supermarket buyers, what a considerable fortune it will be? It can be said that Douyin opened the supermarket not on a whim, but premeditated, but the hijab was lifted at the right time.
Compared with the mature Tmall and JD.com, although Douyin has the big killer of traffic in its hands, it will shake the world when it comes out, but it is not easy to sweep the world and quickly seize the territory. Because the two major supports behind the supermarket are the supply chain and the logistics chain, these two basic projects determine the success or failure of the supermarket.
Obviously, the two foundations of Douyin are weak. Although we have done various logistics cooperation before, they are still under the control of others. Now that customers are becoming more and more picky, we need to work harder to meet customer needs seamlessly. The price advantage of the supply chain also depends on sales volume, which may take time. There is a car in the front and a track in the back. Douyin’s desk does not lack the success or failure of e-commerce supermarkets. It can learn from each other’s strengths and avoid detours. For customers, Douyin Supermarket allows people to have one more place to shop, and it is also a good thing to shop around.
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