Recently, it was learned that Zhi Ying, vice president of Douyin, head of content products and watermelon video, has transferred to TikTok. She will be in charge of TikTok’s products, content ecology and other businesses, and report to Zhu Wenjia, TikTok’s product and technical director.
Tan Siqi, head of TikTok user products, Wang Suding, head of content ecology, and Wang Yinglei, head of TikTok live broadcast, who originally reported to Zhu Wenjia, have also turned to Zhiying to report.
According to public information, Zhi Ying was born in 1992 and graduated from Tianjin University. Before joining Byte, she worked for PricewaterhouseCoopers and Uber. During her tenure at Uber, Zhi Ying was in charge of marketing and marketing in China, and has extensive working experience in multinational companies. In 2016, Zhi Ying joined ByteDance and was responsible for the operation and marketing of the volcano short video. He has served as the person in charge of volcano operations and the head of the Douyin market.
In the past two years, Zhiying’s internal business in Douyin has continued to increase. In November 2021, Zhi Ying, who was then the head of the Douyin market, took over the operation and content product department from Seven, the former head of Douyin. In the first half of 2022, Zhi Ying took over Watermelon Video again and became the person in charge of independent products, further expanding the scope of authority.
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