In the past year, the concept of the metaverse has exploded. Based on technologies such as AR augmented reality and blockchain, Metaverse attempts to define a “digital twin world” with a new interaction model and economic system.
Still, the metaverse remains an evolving, evolving concept, with industry players taking the lead to find the key to entering the metaverse.
SAIC Motor stepped into the game, took out the collector’s edition Shanghai brand sedan, and released 8,000 digital collections on the “Whale Scout” platform, which was sold out as soon as it went online; the new Audi A8L 60 series flagship sedan limited edition digital artwork, becoming a fashion New gameplay; BYD Han theme song “China-Han” limited NFT music collection officially launched; BMW Group launched the metaverse virtual world JOYTOPIA…
It can be seen that car companies take digital collections with digital asset attributes as the incision and take the first step to land in the metaverse. In the metaverse, digital assets can be circulated, displayed and used, and at the same time, it can also generate economic and social value in the real world
Digital collections are “non-homogeneous proof of rights and interests” confirmed by blockchain technology, which enables digital products to have an independent digital certificate and store it permanently in the blockchain, which cannot be copied or arbitrarily tampered with. For businesses, emerging digital collections have opened new doors for their branding operations:
1. Digital collections are new tools for linking young users. Cool avatars, walking wearable devices, and digital collections redefine coolness and trends, and are unique symbols of self-expression in the Z era.
2. Digital collections are a new starting point for brand marketing. In the cyberpunk era, young people who do not like being defined prefer to meet in novel and interesting ways. Digital collections have become an important means of brand marketing and external publicity.
3. Digital collections are a new imagination for private domain operations. In the transition from channel-centric to consumer-centric, building a private domain traffic circle has become a must-answer. Digital collections can give consumers unique identity positioning and rights identification, and bring new imagination to the operation of private domain circles.
What are the new ways to play in the metaverse era? How to comply with the layout? How to effectively improve the efficiency of automobile marketing? How to catch the young circle? On May 19, the online seminar on industrial digitization launched by Ant Group’s digital technology line invites you to talk about “Automotive Metaverse”.
Event Preview: Distinguished guests and celebrities gather to talk about “Car + Metaverse”
The future of the Metaverse has come, how should auto OEMs enter the game?
(Participate in the interaction and have the opportunity to receive a limited-edition digital collection of “Whale Scout” on a first-come, first-served basis.)
Leifeng.com
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