Original link: https://www.williamlong.info/archives/7151.html
In the early hours of April 30, Twitter CEO Elon Musk posted on the Twitter platform that Twitter plans to launch a single article paid reading feature next month, allowing media publishers to charge users who click on articles to read. Musk also said that if users don’t subscribe to the media on a monthly basis, then they will pay more for each article they read, which will be a win-win for the public and media organizations.
According to the US “Business Insider” website, the Twitter platform has not released more details about the plan, such as which accounts are eligible to use this feature, how much a paid article platform will get, and whether this feature is limited to official media, etc. The “Business Insider” website stated that some media organizations have tried charging by article in the past, but this model has not continued because monthly subscriptions are more guaranteed income. According to a 2020 article in the Columbia Journalism Review, micropayments will never be part of journalism. Premium publishers want to attract subscribers, especially those who pay regularly.
The “South China Morning Post” reported on the 30th that in order to increase Twitter’s income, Musk has been carrying out reforms. The company rolled out a paid Blue Label certification feature and shrunk its workforce base by about 80%. Ad revenue for the social media platform had previously declined before the acquisition was completed last year.
Musk said that this can meet the occasional reading needs of non-monthly subscribers, but the price of a single article is slightly higher than the price of a single article in a monthly subscription. Musk believes that this will be a win-win for media organizations and users.
Netizens with support believe that this is “a long-awaited”, and that paying for a single article is a good thing for publishers, and users will get used to it sooner or later.
Netizens who opposed it were mainly complaining about Musk’s various fee-charging functions. Some netizens complained silently with their empty wallets, while others joked, “Is it 1 Dogecoin per article?”
Since Musk took over Twitter, Twitter’s charging items have increased, and features such as paid subscriptions and paid Blue V certification have been opened. In addition to open source, Musk also laid off Twitter on a large scale to achieve throttling. In mid-April, Musk revealed that Twitter was struggling to break even with about 1,500 employees. When he first took over Twitter at the end of October last year, Twitter had close to 8,000 employees.
In addition, some netizens once again pointed out that Twitter is becoming a large and comprehensive “one-stop” platform APP. No one thought that Musk would make Twitter what it is now, but we still need to see more. When Musk took over Twitter, he said that buying Twitter was to accelerate the creation of the everything APP.
Source: Comprehensive Beijing Daily Client, Sina.com
This article is transferred from: https://www.williamlong.info/archives/7151.html
This site is only for collection, and the copyright belongs to the original author.