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LinkedIn, a professional social platform owned by Microsoft, said on Monday (May 8) that it will lay off 716 employees due to fluctuating demand, and will gradually shut down its simplified version of the job search application InCareers in the Mainland by August 9. British workplace”. It shows that in the future, LinkedIn will continue to deeply cultivate the Chinese market and make further efforts to help Chinese companies go global, including helping domestic companies find and hire talents overseas, and helping domestic companies build international brands for their products and services. According to LinkedIn, in addition to the existing talent and marketing solutions, more learning solutions will be launched in the domestic market later.
At the same time, LinkedIn also announced that its localized job search platform “LinkedIn Workplace” launched for the Chinese market will stop serving on August 9, 2023. At that time, all related products and services will be shut down, including mobile APP, desktop end websites and WeChat applets, etc. It is understood that during the transition, LinkedIn will provide users with support, including how to download “LinkedIn Workplace” personal account data and other help information.
In this regard, LinkedIn stated, “‘LinkedIn Workplace’ is always facing challenges brought about by increasingly fierce market competition and the macroeconomic environment, which makes us finally make the decision to stop the service.”
In addition, LinkedIn also announced that affected by this business adjustment, the size of its domestic team will also be reduced. According to relevant sources, LinkedIn may stop setting up product and engineering teams in the domestic market, and reduce the positions of functions, business and marketing departments. It should be noted that not long ago, LinkedIn announced that due to the slowdown in revenue growth and fluctuations in customer demand, it will lay off 716 people worldwide.
According to public information, LinkedIn was founded in 2003, listed on the New York Stock Exchange in 2011, and is headquartered in Silicon Valley, USA. LinkedIn entered the domestic market in 2014, and then launched a simplified Chinese beta version of the APP in February of the same year, and officially launched the Chinese name “LinkedIn”. Soon after, LinkedIn China created the localized brand Chitu and launched a dual-brand operation strategy, but then Chitu officially went offline in July 2019.
Previously, it was reported in October 2021 that Microsoft, which had acquired LinkedIn, might shut down LinkedIn’s related services in the domestic market and launch a new job search platform, but it would not have LinkedIn’s social functions. In response, LinkedIn China said that the news was not true. At the same time, LinkedIn China also stated that it will adjust its business strategy and focus more on helping users connect with career opportunities. Its related products will no longer cover the publishing and interactive functions of user-generated content. But just two months later, “LinkedIn Workplace” was officially launched.
According to relevant data published on LinkedIn’s official website, as of July 2022, its total global members have exceeded 875 million, covering more than 200 countries and regions, of which the total number of members from the domestic market has exceeded 57 million.
Source: Tencent.com
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