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US technology giant Google is reportedly integrating the latest generative artificial intelligence technology into its product array, and internal documents show that Google’s online advertising business has become the latest integrated department. The document shows that Google internally approved the use of generative artificial intelligence technology based on “large language models” in the field of automated advertising business and advertising-related customer service.
Last week, Google released the latest and more powerful large-scale language model “PaLM 2” at the developer conference. This model has been trained through massive text data. instruction.
Internal documents show that multiple product teams within Google are preparing to adopt this language model. The specific uses include allowing advertisers to quickly create their media content, and on Youtube, prompting video authors which content should be created.
On the Youtube platform, the Google team has been testing the PaLM 2 model before, mainly to create titles and introductory texts for young videos. For video creators, Google will use this model to find recent popular topics and give 5 suggestions for videos that can be made.
Conversational tools with artificial intelligence have become the focus of the tech industry and the obsession of Wall Street in recent times. Giants such as Google, Microsoft, Meta, and Amazon are scrambling to embed generative artificial intelligence technology in various products.
In this wave of turmoil, Google is under particular pressure. The blockbuster ChatGPT comes from OpenAI, a company backed by Google’s rival Microsoft, which is also integrated in its web search service. There is a view that the web search market, which has been monopolized by Google for a long time, may be reshuffled.
In the past 20 years, Google has staged stable high growth, but now it is showing signs of weakness, and its revenue growth rate in multiple quarters has been disappointing.
Beginning last year, many advertisers worried about the recession in the United States, they reduced the advertising budget, to Google, Meta and other companies brought heavy losses. It is reported that since the beginning of this year, advertisers in many industries have found that the conversion rate of Google search ads is declining.
Internal documents show that in addition to web search, e-mail, and online spreadsheet software, Google plans to implant generative artificial intelligence in more business areas. Google’s ultimate goal is to expand revenue and increase profit margins.
According to a plan of Google, an artificial intelligence-based customer service system will be developed in the future, which will serve hundreds of Google products, including Play software store, email, Android platform search and map services, etc.
For example, the robot dialogue tool can communicate with advertisers in plain language, and finally recommend the most suitable advertising marketing plan for them.
A Google spokesperson declined to comment on plans to integrate AI more broadly.
Recently, Google has launched new services such as “Google Duet”, users can use everyday language to consult cloud computing-related questions, and the system will give answers. For example, they can inquire about how to use a certain cloud computing service or function, or obtain detailed implementation plans for their own projects.
Internal documents show that Google is also developing AI drawing products, similar to the industry-renowned Stable Diffusion. Like OpenAI’s DALL-E, users only need to provide a few keywords, and Stable Diffusion can quickly create images of different styles.
Google’s integration of artificial intelligence technology in advertising business, this is not surprising. Just last week, Google’s advertising rival Meta launched an “AI sandbox” product, which is equivalent to a test field where advertisers can try out various tools based on generative artificial intelligence technology launched by Meta. Meta has also recently upgraded the Advertiser Toolkit to facilitate advertisers to optimize their marketing plans.
It is reported that Google will soon hold the annual advertising business event “Google Marketing Live”, which will introduce new tools and technologies used by advertisers. For the specific content of the release, Google did not disclose details, but it is clear that artificial intelligence will be the core issue.
Google said that at the conference, advertisers will see Google’s artificial intelligence-based advertising solutions, which will enrich the experience of advertisers and bring better marketing returns in today’s economic environment.
Manuscript source: Sina.com
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