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According to the Beijing Market Supervision and Administration Bureau, Apple Electronics Trading (Beijing) Co., Ltd. was imposed an administrative penalty of 200,000 yuan by the Beijing Dongcheng District Market Supervision and Administration Bureau for publishing false advertisements.
The punishment information shows that on February 14, 2022, the law enforcement officers browsed the above-mentioned website of the party based on the clues of the report, and found that the advertisement for the Macbook Air product it sold for it through the above-mentioned website used “8-core central processors, fast enough work, and low power consumption.” Save your money.” “The M1 chip has the fastest CPU we’ve ever built.” and so on, with the word “Advertisement” in the upper right corner of the page.
After investigation, the above page was a commercial advertisement published by the parties for the Macbook Air notebooks they sold. The M1 chip on the Macbook Air notebook is equipped with an 8-core central processing unit, including four high-performance cores and four high-efficiency cores. In October 2021, Apple launched the MacBook Pro equipped with M1Pro and M1Max chips. The M1Pro and M1Max chips are equipped with a new 10-core central processing unit consisting of 8 high-performance cores and 2 high-efficiency cores. Compared with the M1, the operating speed can be increased by up to 70%.
To sum up, at the time of the incident, the central processing unit equipped with the M1 chip was not the fastest built for Apple. When your organization sells a MacbookAir equipped with the M1 chip and a MacBookPro equipped with the M1Pro and M1Max chips at the same time, it claims in the product advertisement of the MacbookAir that the M1 chip “has the fastest CPU we have ever built.” Content and facts do not match. The content of the above advertisements is edited, produced, uploaded and published by the parties themselves, and the advertising costs cannot be calculated.
According to the first paragraph of Article 55 of the “Advertising Law of the People’s Republic of China” (2018), the Market Supervision and Administration Bureau of Dongcheng District, Beijing ordered the party concerned to correct the above-mentioned illegal acts, stop publishing the above-mentioned advertisements, eliminate the influence within the corresponding scope, and impose a fine 200,000 yuan.
Source: CCTV
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