Original link:https://ourai.ws/posts/why-i-am-back-to-content-platforms/
When you send a message in WeChat Moments, the most you can see is the number of friends, and those who will like, comment and interact are also fixed among the few people, and the life cycle of each message is only a few hours. Boring!
A few nights ago when I was about to go to bed, I suddenly thought: “Why don’t you start using Sina Weibo ( @欧雷宿) again?”
This is wonderful – posting a message on Sina Weibo will greatly increase both the exposure and the life cycle! I was so excited that I couldn’t sleep that night…
attitude change
Since I escaped from the blogging platform in 2012 and became an independent blogger by “self-supporting portal” , I have been building content ecology centered on my personal website——
The content is first published on the personal website, and then selectively distributed to appropriate public platforms according to its form and field to increase exposure; the personal website serves as the most complete index of the output content, the strongest control, and the most secure data Underpinning exists.
With the further awakening and strengthening of self-awareness in recent years, I began to think about what to C services should look like, and a series of articles on ” Chatting Personal Services ” was born.
Especially in terms of content production and consumption, I have a utopia in mind – everyone has a personal website as the cornerstone of connecting each other on the Internet.
In order to get closer to this utopia, a more radical action was taken the year before last—deleting and canceling the content published on SegmentFault, Nuggets, and the official account “Coding as Hobby”, even though it has accumulated some followers.
Although some accounts were re-registered in the second half of last year, the previous influence has basically disappeared. Now it seems that the original behavior seemed so stupid and reckless.
As for why I gradually pay attention to public platforms, it is because of two reasons that I am eager for huge traffic——
As an expresser, I want my ideas and opinions to be seen and discussed by more people; as a creator, I want my works to be recognized by more people and provide them with value.
I have almost clarified my way of making money. Those who agree with me and my works are potential customers, and I need to expand the traffic as much as possible to increase the conversion rate.
media limitations
If the Internet is regarded as a vast ocean of information, the current mainstream forms of personal websites and public platforms are isolated islands, with their own limitations in the availability of information exchange.
personal website
The openness of personal websites is the highest, and there is almost no threshold for content access, which means that anyone can anonymously view the information posted on the website.
In this way, it is very difficult to model and track specific visitors, and you don’t even know who came, let alone do precision marketing and private domain operations!
Adding a virtual identity system to the website can solve this kind of problem to a certain extent, but what is the motivation for them to log in to this system?
The vast majority of visitors leave after reading, and only a few will leave comments. The premise that they will deliberately leave traces is likely to be that the website is relatively influential or the content is very valuable.
However, it is difficult for personal websites to accumulate influence when relying solely on search engines without the use of traffic brought by any public platforms and offline promotions, unless most of the content of the website is needed and scarce by the public—this is the case. is it possible?
public platform
The regulatory and audit issues brought about by the legal compliance of content generated on public platforms, as well as the data hegemony owned by capitalist-dominated companies behind public platforms, are reducing the openness of information and limiting the freedom of users.
If a personal website is an isolated island where only one person lives, then each public platform is an isolated island where a “country” is established, and the companies behind the platforms are the regime of this “country”.
For their own benefit, each “country” improves various infrastructures, so that they are highly homogeneous; and then uses various means to attract people’s attention, influence their minds, and want them to live permanently in themselves.
If “globalization” is desired, people in different “countries” can communicate conveniently, and there is no need to create avatars in different “countries”; trouble.
Communication system
Generally speaking, in view of the characteristics that distinguish humans from other animals, utopia cannot become a reality, but this does not mean that there is no need to work hard for it.
Furthermore, even if it is only based on my personal website positioning, I will continue to uphold the concept of content ecological construction centered on my personal website——
The new positioning of the website is “personal knowledge base”, or “second brain”, more precisely, it should be “a way of knowledge/content output”.
Ole’s Goodbye, Blog! “
If it’s just like this, or basically only pays more attention to the WeChat ecology as a public platform like a few days ago, then my “Ouraiverse” is a less open and relatively closed system.
This is neither conducive to the wider dissemination of the ideas and opinions I want to express, nor does it help my spiritual world to iterate faster; therefore, I have to further integrate other public platforms to improve the efficiency of dissemination and iteration.
After upgrading, my communication system includes three subsystems:
- Content system – the part of the personal website that is open to the public as a local personal knowledge base is the most complete index of the output content on the Internet, the strongest control, and the most secure backing for data;
- Traffic system – distribute content on mainstream public platforms with content production and consumption as the core business, increase exposure and expand influence;
- Private domain system – on the mainstream public platform that takes instant chat as its core business and provides content production and consumption as well as application function expansion capabilities, it provides better goods and services for fans screened from the traffic system to obtain income, Form a virtuous circle.
In addition to the content system, the traffic system and the private domain system will build two completely different matrices for the Chinese circle and the non-Chinese circle. In theory, the Chinese circle uses Chinese on domestic platforms, and the non-Chinese circle uses English on foreign platforms.
In addition, due to the high degree of homogeneity in functions of public platforms, I will take advantage of each company, that is, only use the functions they started with, such as: Sina Weibo and Twitter’s microblog, Zhihu and Quora’s Q&A.
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