On May 20, ORA officially announced that ORA Ballet Cat started online pre-sale, bringing a total of 4 versions of 401km and 500km battery life. The pre-sale price ranges from 193,000 yuan to 223,000 yuan. The pre-sale of ORA Ballet Cat marks that ORA Motors has fully accelerated the pace of “love women more” payment, improved its brand image, and took the lead in the new track for women’s cars.
After the pre-sale starts, users who subscribe to ORA’s official APP and applet will also enjoy the three exclusive rights of love gift, pamper gift, and favor gift, and start a new journey of elegance and self-confidence. (*Detailed rights and policies are subject to the announcement of ORA APP)
Beloved gift:
5 kinds of exterior colors can be selected for free (rice glaze, azure, Junxia, golden wind and jade dew, morning and evening blue and white);
50% off optional “warm heart girlfriends package” worth 12,000 yuan (only Alice version and Sleeping Beauty version are optional);
50% off the optional “safety and comfort package” worth 4,000 yuan (only the Nutcracker version and Swan Lake version are optional).
Favorite gift:
The vehicle is guaranteed for 4 years or 150,000 kilometers, and the first personal non-operating vehicle owner Sandian has a lifetime warranty;
The first personal non-operating car owner will receive free maintenance for life; charging piles and installation services will be presented (within 30 meters of cables).
Favorite gift:
Basic traffic is free for life, and entertainment traffic is free for 4 years;
Free road assistance during the vehicle warranty period (including non-electric assistance, excluding accident vehicles).
At the Ora Ballet Cat pre-sale conference, Ora brand CEO Dong Yudong launched a “dialogue” on the doubts of netizens.
In response to the question of netizen Euler’s “eating soft rice”, Dong Yudong said: “Focusing on building cars for women is the best solution for Euler’s future. In today’s consumer market, it is not about being big and complete, but about winning. In small but specialized.”
Since the announcement of becoming a “car brand that loves women more”, ORA has transformed into a “she force” in car manufacturing, opened up a new track for women’s cars, created new categories of women’s cars, and became a pioneer in the women’s car industry.
Building cars for women, ORA is focused and determined.
In response to the different voices on the Internet about the shape of the ballet cat, Dong Yudong said that no one stipulates that the car can only have straight lines and sharp edges and corners. The round shape and elegant arc that conform to the feminine temperament were once the iconic aesthetics of a certain era. Fashion is a cycle. On Ballet Cat, we reinterpret the golden age of the past with the aesthetic concept of the new era, making it full of new vitality.
ORA seeks classic elements from Chinese and Western cultures to inject new possibilities into retro fashionable cars. Through integration and innovation, Ballet Cat has a new soul.
To build a car for women, Euler crossed the barriers of time and space.
Some netizens said that the ballet cat sold to 200,000, and the price was high. Dong Yudong responded, “There are many factors that determine the price of a car, but the core is the strength of the product. As the first female-only car created by ORA, Ballet Cat, those worthy of exclusive use, those basic functions that must be achieved, and those that exceed the user’s heart. We all have the expected driving experience.”
In ORA’s view, the origin of thinking about building cars for women is not narrow feminism, not encouraging women to live their lives, but to make women better women, gentle and firm, romantic and beautiful, and the harvest should be Soft and happy.
As a retro fashion model, Ora Ballet is the only female model in the current market, with unique appearance and equipment, unique scene and experience, unique style and companionship.
To build cars for women, Euler is willing to be a minority.
To understand women’s needs and pay attention to women’s friendliness, ORA Auto takes the lead in the industry to set up a dedicated female user research team based on the scenarios and pain points of women’s car use. Through in-depth research on women’s physiology and psychology, and multiple dimensions The details are carefully polished to create “women’s exclusive travel solutions”.
As the first female-only car, the Ora Ballet is not only an “exclusive product” for women, a “pioneer” of retro cars, but also a “scarce product” in the automotive market, and a new benchmark for value in the 200,000-class car segment .
Facing the future, ORA will continue to explore the needs of women’s cars, explore the genes of women-friendly design, build an ecological chain focusing on the whole scene of women’s cars, and continue to create a matrix of high-value products to be a car brand with warmth and emotion. , leading the “her era” of women’s car consumption.
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