I am cutting leeks by making paid content?

Original link: https://ourai.ws/posts/why-should-i-do-paid-content/

With the publication of the article ” Preparing to Enter the First Phase “, my idea of ​​making paid content has initially landed. As for the effect, I have to observe it for a few months.

Ever since the idea of ​​”I must do paid content” came out, I wanted to write an article to talk about it—on the one hand, I simply wanted to share my views on content payment, on the other hand It is to explain to people who have always liked to watch my free content.

First of all, I would like to declare that in this article, I will not make a stricter definitional distinction between “information” and “knowledge” and confuse them; thing.

common problem

The emergence of the Internet has brought great convenience to people, but it has also created some problems. Usually, they often encounter——

acquisition of useful knowledge

The present is an era of information overload. Most of the knowledge you need can be found on the Internet, but they may lie anywhere, such as:

  • Web pages indexed by search engines that may require login to see the full content of the top or bottom pages;
  • public pages not indexed by search engines;
  • individual closed applications;
  • Dark web that requires special means to access;

The Internet is like the vast ocean, with a large amount of garbage floating, which brings certain difficulties to finding the island with treasures; and, even if you find the island, whether the treasure on it is the kind you want, you have to know before encountering it. It is unknown, and it can be called “Schrödinger’s treasure”.

Even if you have “reliable information” from which you know the approximate location of the island where the treasure you want is located, you still need to step on the pit yourself; if you spend money to find an experienced navigator who is familiar with relevant information at this time, not only can you Greatly improve the success rate of reaching the goal, but also save a lot of time and energy for self-exploration, and avoid unnecessary risks.

Morality

In real life, when people ask simple questions, they prefer acquaintances. After the other party answers, they may smile and joke and end; if they ask unfamiliar or strangers, they will say “thank you” and so on. Thanks for the words.

If it is a more complicated or difficult matter, even if you ask an acquaintance for help, you will treat a guest, give a gift or send a red envelope, etc. to express your gratitude in a money-consuming way.

But on the Internet, why does everything seem to be free and should be? No matter whether the problem to be solved is simple or complex, I want those people I have never met to help me for free, and I don’t even express my gratitude afterwards, and even worse, I will abuse the other party after being rejected.

After enjoying the value provided by others, the subjective level should give at least equivalent spiritual or material feedback; otherwise, when others treat themselves in the same way, don’t be that disgusting double standard ? .

Grassroots celebrity

When social media was not so developed, when people mentioned “celebrity”, people often thought of politicians, entrepreneurs, athletes, actors, singers, etc. who were well-known because of traditional media reports; In recent years, many grassroots have also become celebrities, known as “Internet celebrities”.

Here, “Internet celebrity” is a neutral term——

Internet celebrity (English: Internet celebrity), also known as Internet celebrity, Internet star, referred to as Internet celebrity (influencer, Key Opinion Leader (KOL)), refers to a person who is famous on the Internet, or through People who operate social networking sites or audio-visual sites to increase their popularity and make a career out of it. The Internet allows people to reach audiences all over the world and thus accumulate popularity and fame in one or more virtual communities. The phenomenon in which an internet celebrity gains fame due to this is called a meme.

Wikipedia ” Internet celebrity

To put it bluntly, those famous bloggers, UP masters, YouTubers, etc. are all “net celebrities”.

Differences from Traditional Celebrities

Traditional celebrities generally have prominent backgrounds, grew up on influential official platforms, are widely publicized by traditional media, and are relatively well protected—although not all of these characteristics account for them, they always account for some of them.

Internet celebrities, on the other hand, basically come from the grassroots, come from the masses, rely on their own expertise, talent and diligence to produce content on the Internet platform, and provide value to others while expressing themselves; If it is recognized by more people, it will become famous, and it will become an Internet celebrity from ordinary grassroots.

Why do some Internet celebrities collapse so easily? That’s because they don’t have real talents to provide value to others in a stable and sustainable manner, but are just sensationalist clowns – unable to form a personal brand, destined to be only a temporary phenomenon.

Because Internet celebrities are grassroots in essence, they are more close to other grassroots than traditional celebrities—think about it, you can chat with those traditional celebrities in a group, add friends to watch their circle of friends, and make appointments Are you having a party? Internet celebrities can!

And to be honest, Internet celebrities are not necessarily worse than traditional celebrities, maybe even better!

Fame and Profit

Internet celebrities come from the grassroots, and the grassroots are ordinary people, and ordinary people have no other capital except expertise, talent and hard work. With the help of mainstream Internet platforms, they can use their expertise, talents and accumulate content in certain fields and directions. is the only reliable route to fame.

When an Internet platform is “mainstream”, it means that it has many users and does not have to worry about traffic problems; but it also shows that the people who use this platform are mixed, and the quality of the personnel is uneven. All kinds of yin and yang strangeness and verbal accusations appeared.

On the premise of ensuring the quality of your own content, you can use appropriate hot words in the title or description to trigger the platform algorithm rules and be recommended to others. After the content is approved by most of those people, some people Will become a follower, and the content will be recommended to more people-and so on, and gradually become famous.

Some people like to watch their own content and have some followers, proving that this field and direction is feasible and has a market, so when providing more time-consuming and energy-consuming or more valuable content, it is entirely possible to charge – this is It’s a business perspective.

From the perspective of labor, those contents are the fruits of one’s own labor, and when someone is enjoying them, they should be rewarded and respected—this is also the de-alienation of labor.

All of the above are relatively rational, and there are also irrational ones——

The so-called “work” should be the reflection of its creator’s heart, reflecting the author’s slightly paranoid philosophy, ideas, personality, etc., from the “picture” presented by a work to know who its author is.

So, if you really like a work, it’s not just because of the work itself, but because you like a part of the author’s slightly paranoid philosophy, philosophy, personality, etc., and you’re actually attracted by the author’s own characteristics, and gradually form your beliefs. In the end, it is paying for faith.

Ole ” Knowledge-Driven: Writing Up Front

Like fee-based community circles, personal biographical works, etc., these tend to be irrational products that are traded based on the person in charge or the author himself.

An Internet celebrity who can cause many people to consume irrationally can be considered excellent, at least it shows that he has a certain degree of leadership; but as an Internet celebrity with a conscience and a sense of responsibility, he should control the emotions of immature people. Irrational behavior and vigilance have developed into a rice circle culture that has changed its taste.

Myself

After laying the groundwork so much, I finally have to talk about it back to me. By default, you who have seen this have read the above carefully, so I might as well say frankly——

I want to live a digital nomadic life that can travel around the world, which requires a certain degree of freedom in terms of time and finances ; Internet celebrities; based on this, I can support my professional career in Life Coach.

Now that I have embarked on the ” road to break the game “, I will definitely do the charging content, community circle, etc. The rest is just a matter of specific time and method.

As a person who wants to do a good job in self-media, in addition to his own long-term ideals, he also needs timely feedback from others to let him know that what he is doing is valuable to them——

Although I really want to tell you what I know, but considering the following points, I will charge appropriately for advanced knowledge:

  • Useful knowledge is verified, the result of intellectual labor, and needs to be respected, and money is the most straightforward way to express recognition and respect;
  • Screen and filter the crowd, let me know who really need my knowledge, serve them sincerely and earnestly, and interact with them deeply;
  • Make knowledge not only a tool to guide me in doing things, but also a source of income for me to resist the alienation of labor.

These points can be summed up as follows: to maximize the benefits of knowledge and to de-alienate labor.

Ole ” Knowledge-Driven: Writing Up Front

So, why is it now this time point to make all my experiences from being unemployed at the age of 35 to becoming a digital nomad into paid content?

This kind of content is the personal biography mentioned above. Before I really became famous, the audience was naturally small. Only those who really care about or recognize me and think that it may be of great help to themselves will read it seriously. Others It’s just for fun.

Setting the threshold of payment not only saves time for people who are not the target group, but also allows me to get effective feedback and money. In addition to getting the value provided by the content itself, people who spend money can also get more from me. Isn’t it killing three birds with one stone for the extra value of other services with heart?

At this stage, we are in the process of “counter attack”, and the things recorded at this time are more real than the memories many years later; and for those who have been watching, there will be a sense of companionship, just like watching their own planting Plants slowly grow and flower and bear fruit.

I am not charging for making money, but for living a free life and getting old and dying less painfully—with this as the core of my thinking, I ask for rewards for labor and rewards for giving.

We don’t have children now, and we won’t have children in the future, so I have no reason to make so much money, let alone make bad money with no conscience – and no one will inherit our property.

I always follow ? Said: “If we have more money in the future than we need to spend our old age comfortably, let’s use it for public welfare or support those who want to do freelance work but have financial difficulties!”

epilogue

The content of this article can be said to be very heart-warming.

I am an honest person, but I am not stupid. It is not so easy to deceive me; I want to help others, but I can’t help everyone, I can only try my best to help people who are destined.

So, do you think I am cutting leeks by doing paid content?

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