Who is the furtively furtive Zhong Glittering? The founder and CEO of Nongfushanquan, now China’s richest man is not Ma Huateng, Ma Yun or anything else, these people are not, but selling Nongfushanquan. You see, bought a bottle of water in their home, in fact, Zhong furtively furtively this kind of voice, is a normal business CEO’s voice frequency, or called the norm, and not everyone is sitting here like Lei Jun like non-stop voice. The vast majority of entrepreneurs may not have Zhong furtively furtively such a voice frequency, people will close the door to manage their own companies on the end, why run out every day to show their faces, right? There is no need to do so.
Then Zhong Glittering’s original is also to be more low-profile, just this March, with the death of Wahaha’s Zong Qinghou, Zhong Glittering was net storm, the frequency of this out of the voice is only slightly higher. Nongfushanquan and China’s richest man, as well as the identity of the man who stood opposite Zong Qinghou, will naturally make the content of the glittering Zhong Glittering has a very strong dissemination. The same words, other people say no one cares, glittering furtively said, we all have to come out to rub a little, is such a situation.
In the past, many people used to talk about calling a nobleman’s speech late, what does it mean? That is to say that the nobleman has the status of a person, knowing that the words have weight, easy to be taken advantage of, so always more cautious when talking. Moreover, the Nobleman speaks steadily and slowly, and he will think twice, think before he speaks. When you discuss a problem with a group of people, you are usually the last one to summarize and draw conclusions. When a boss discusses a problem with a group of his men, he says, “I’m going to set the tone first, so let’s not talk anymore. He must be others have finished, he thought about it, synthesize the strengths of everyone, and come to a conclusion. When others come up to say that I will set the tone first, they will immediately be thrown out, and you are not qualified to do so.
Of course, there are some people who say that children who talk late can become valuable people in the future, but there is no scientific evidence for this. Therefore, usually, the CEO is also good, or the management of large enterprises, do not come out to speak. Just kidding, people just don’t talk outside. If you say something inside the house or within the company, it’s good that he doesn’t pass it on. If you say it outside, clear the room first too.
Leave it to those who are trustworthy to speak again, or make it clear before you speak. We are saying today that this should not be publicized and should not be reported. If it is reported, I will sue you. This matter to be clear, the content of the external dissemination, that is, today we explain these contents, are confirmed by the public relations department of the Farmer’s Spring can only be issued after, not that like a live broadcast, click on all the full text of the carry out, we come together to go to the head of a bit. No, this must be after farmers spring public relations household screening confirmed later.
So what did the furtively furtive glance say? First, the green bottle of pure water. We normally drink the farmers spring are red bottle, this is called spring water. They came out with this green bottle is pure water. Said pure water, only one SKU, we will not do too much, anyway, just do this, is a low-priced strategy, but also sold very cheap. Thirsty, casual drink is no problem, but often drink is still not good for the body. This is also continued the pure water and spring water dispute. The competition between him and Wahaha is mainly this. Wahaha sells pure water, he sells mountain spring water. He keeps saying that people say that it’s not good for your health if you always drink pure water, and that there should still be all kinds of trace elements in the water, so in the future, you should try to drink mountain spring water and not go for pure water.
But in March after the net exploded, especially people said, look at this red, a round cover, this is venerating Japan, because so round cover from this angle, it looks like a Japanese high medicine flag. This scolded him very badly. He said, forget it then, I’ll make a green one. That is, the dispute between mountain spring water and pure water, as well as the dispute between red bottles and green bottles, and now come out and say, anyway, I did it, I just make one out to disgust you, and make it cheap, and people don’t drink it often, and that’s all I’m saying.
Secondly, he talked about how people who call me names are also victims. What does that mean? He said that those who are scolding the furtively furtively furtively every day are not a beneficiary, he is a victim, they are the same as the furtively furtively furtively furtively furtively furtively furtively furtively furtively furtively furtively furtively furtively. So who is the bad guy here? The algorithm is the bad guy. In fact this is talking about Zhang Yimin, talking about these people who make recommendation algorithms. Saying that a lot of evils are caused by human beings, these people cause evils, especially by utilizing scientific and technological means, technological capabilities, and that the evils caused are greater than the evils caused by ordinary people, and this is a great evil. To spread hate, to set up antagonism, to say how do you people do this, it’s actually quite normal. Without antagonism there is no traffic, everyone is good to you and good to me.
Whoever went up to see it also said that the business environment we want now is to respect entrepreneurs, and entrepreneurs should not just hurl insults. 他講这样的一个话，當然了，他自己也沒有能力去跟這樣的平台做对抗，只是說要求政府站出来主持一個公道。 This is the first thing he said.
The second is to look down on this group of CEOs who do live broadcasts. Glittering furtively said, I will never come out to do live. There is a difference between a plain-type business and a vertical-type business. What do you mean by a plain type of business? He only does one layer and does everything. He, for example, do brand operation, brand marketing company, the bottom of the production, the whole industry chain he is not to do. And this kind of Nongfushanquan, is a vertical type of enterprise. I just do water. He actually has two companies in his hands, one is Nongfushanquan, and the other one is supposed to be a medicine, a pharmaceutical company that does this kind of health care. He said we do everything from top to bottom, from raw materials to sales channels. I do it vertically, you do it horizontally, we are not the same. I don’t want to bother with you guys, only you guys do marketing, you don’t have so many upstream and downstream things you need to take care of, you just rely on a mouth every day to keep on selling things. You and these live with goods, with these people like crazy small Yang brother these people is no difference, I look down on you. And he said that a normal CEO should have more important things to do, which have time to sit here every day to do live. How much money can you make in one minute doing a live broadcast? I can make more money by sitting here and doing what a CEO should be doing. Then you sit here and do live streaming, it must be that that more important thing you do is not worth the money, so it is also looked down upon.
Opened his mouth and offended people, and offended a lot of people. Fortunately, he is rarely vocal, their public relations department also cleaned up over, otherwise, if like a real such netroots CEO as every day to do live, which immediately collapsed the room, this is not work.
Further back said, this Nongfushanquan is not much to do with e-commerce, mainly by the sales of small stores, on a variety of small stores, small newsstands or small restaurants, we rely on this. The reason for this is very simple. This one is actually for the simple reason that not as much profit flows out of water like Nongfusanquan.
It’s main profit system is going to this small store, this distribution channel. Each layer needs to leave a profit. Once you get into e-commerce at that point, its profit system breaks down and we can’t go. And, also angrily criticized Pinduoduo, what? Low price competition. Said you this kind of low price competition, let the bad money expelled the good money, let these very cheap, very poor water to the whole chain of interests, the industrial chain are broken for me. Also called on the government to rectify, because after all, he is a water seller, then can not handle it, then called on the government to rectify.
Finally, also responded to the son’s U.S. citizenship. The furtively glittering son is already got the U.S. citizenship. He said that the child has grown up and has the right to decide what kind of life he wants to lead. He said that the child also did not have any shares in Nongfusanquan and was just an employee of the Nongfusanquan Group. Of course, this is not true. His son is a very high executive of Nongfushanquan, and he has been working in various molecular companies of Nongfushanquan from a very early age, and now he has managed a lot of things. He spoke of all the money in the country, not a penny out of it, just to say that all my money is in the country, the investment is also invested in the country. I didn’t run off on my own like those other companies, nor did I invest abroad. Moreover, it was also said that Nongfushanquan will always be a Chinese company, because the red bottle cap thing has made him afraid, so he must come to the end of the national enterprise, and must not be on the wrong side.
So, let’s analyze a little bit of what he said. Should the CEO do live broadcasting or not? The CEO first think about whether there are more important things to do. As we used to say when we made investments, the CEO has three things: the first thing is strategic thinking, you have to think about what your company is going to do; the second thing is the capital operation, no matter whether it’s financing or investment or selling the company, the CEO will have to sell his own company in the end. This sale is to sell products, and the CEO’s product is a company. If you don’t manage to sell the company properly, you’re not a qualified CEO. one more thing, what’s the third thing? It’s the recruitment of the core team and the management of the business. Because a lot of CEOs of small teams are financing, strategic thinking, and recruiting; for a big team like his, he doesn’t ask to finance anymore, but he has to invest, and he also needs to manage and operate his core team. These are the three things a CEO should do. So you say compared to those three things ……
Is it cost-effective to do live streaming or not? Is it not to do these three things is considered a serious CEO work? Doing live streaming is not a proper job, and you can’t really say that nowadays. The way of information delivery is actually constantly changing. So which is more important in this process, strategizing or charging? There’s no set rule, so don’t go with a preconceived notion either. At the end of the day, it still depends on whether it’s cost-effective or not. And not every CEO is cut out for live streaming.
For example, some CEOs are suitable for live broadcasting, let him go to do live broadcasting can get twice the result with half the effort, that’s no problem. And these CEOs to do live, the effect is very good, this let him go to do it, what is the problem? Of course, there are some CEOs, such as the furtively furtive, he is not suitable for this work. Then he should probably let his limited time and energy to do something he thinks is more important. But there’s no need to look down on others.
Let’s take a look at this group of CEOs doing live broadcasts, here head divided into two categories: the first category is from the CEO into the live broadcasts, the second category is from the live broadcasts into the CEO’s. The second category is from the CEO into the CEO. What are the CEOs who have changed to live from CEOs? Lei Jun is definitely the number one netizen in the live broadcasting world now, or the number one netizen in the live broadcasting CEO world. What is the work that Lei Jun is doing now? It is to publicize his core values and his core products. He’s not going to sell anyone else’s stuff either, the stuff is all his own.
Although according to the furtively glittering standards, Lei Jun’s millet is a plane type enterprise, or plain type enterprise. He does everything, all the things may be only in the last layer of product definition, design and quality control and the entire product marketing this piece is managed. At the bottom of the things he actually does not care, that is the plain type. Rays are still doing well on this piece.
There are also those that don’t fit the bill, such as Zhang Yong of Whichzha Auto, who came up to do a live broadcast and was scolded to death. Right, came up and crossed his legs, then disliked this user and said, “You don’t understand, I understand.” This kind of person he is not suitable to do live. Zhou Hongyi in fact, he did live broadcasting is more loss, why? He has nothing to sell directly. Come up himself into the net red, but he net red half a day, what did not sell out. Zhou Hongyi himself also made a response to the furtively furtive thing. He responded to what? He said Zhong Glittering was right, saying that CEOs shouldn’t be netizens unless they sell their core products. This point is actually Lao Zhou himself is doing the worst, he should be honest.
He is a shareholder of Nezha Motors, and after he buys it, he will become the CEO of Nezha Motors. He is a shareholder of Nezha Motors, and after he bought it, he became the CEO of Nezha Motors, and sold the car well. Now Nezha Motors is about to be scrapped, and others like Yu Chengdong, Yu Minhong, and Dongfang Selection, the original Dongfang Xiaosun and Sun Dongxu, all of whom have gone from CEO to netizen. After the turn of the netroots, you must bear the netroots consume all kinds of energy, to be a netroots must be scolded. Yu Minhong said, I do Netflix this period of time, this life or how many lifetimes should be scolded I have been, that is what you have to bear the pressure. So, who are the people who have grown from Netflix to CEO? Dong Yu Hui, right? He used to be a netizen, but now he’s the CEO of Fai. Simba, the CEO of Simba’s Selection, Crazy Little Yang, actually Crazy Little Yang is not the CEO of their company yet, but he actually calls the shots. These people are entrepreneurs who grew up from Netflix, right?
So you’re saying there’s no crossover? Yes, who? Luo Yonghao, he counts as a crossover. So the biggest problem with CEOs doing live broadcasts is really that they don’t have their priorities straight? Is it really that you have more important things to do? What does it mean? It means that as a CEO, you may not be the largest shareholder of the company, right? Then you should take care of the interests of all shareholders. But once you start to do live broadcasting, it’s like tying the CEO to 100% of the company’s equity and all the interests of the company. Then in the end he will be very easy to kidnap shareholders. For example, Lei Jun is now on behalf of millet, one day Lei Jun said I do not want to do, then how to do? Or Xiaomi’s board of directors, Xiaomi’s shareholders will say we do not want to let Lei Jun in this job, then how to do? That Lei Jun body gathered this brand effect, gathered all the brand value, is to follow the Lei Jun, or to follow the millet? This problem is insoluble, that is, all CEO do live in the head must face, in fact, is such a very realistic equity and conflict of interest problem.
Further down the road, said e-commerce and low prices how to solve the problem? Nongfusanquan itself this product, in fact, is not so suitable for doing e-commerce, why? Because the proportion of transportation costs is too high.
Because you think, how much is this bottle of water? It doesn’t sell for much. I bought this at a small store for 3 bucks. You even buy it at the grocery store, like being able to buy it for 2 bucks, so you think, how much more heavy is this thing? You have to ship it over, it’s a lot of work. Then in such an environment, he would have to give enough benefit to the small store layaway system to tie up with them. What do you mean? You can’t just buy water from these little stores, from Farmer’s Bounty. You have to find a group of people, people who are willing to work hard, who are willing to bring you the water. You’ve got to give them benefits, you’ve got to give them money. Then in that case you can make the whole system work.
Once you’ve done this multi-tiered binding of interests, and then you go into e-commerce, you can’t get it right. Because e-commerce requires you to be very flexible to adjust prices. You have to be flexible to adjust the price, the middle of the gang how to live? He can’t make it work. Low price competition, Nongfushanquan is not not do, he also do. It’s just that Nongfushanquan in a variety of hierarchical price system under this structure, if you do this very flexible and many changes in price adjustment, he is prone to collapse. Under the maintenance of basic quality, and then low price competition, the enterprise is responsible for low price competition, really should maintain the basic quality of the government. Enterprises just have to comply with the law. Enterprises themselves don’t really have such an incentive to maintain the quality of their products anymore. If the government does not require it, then enterprises must be rolled to death, and there is nothing much that can be done about this.
So, Nongfusanquan finally came out to appeal that the government, you have to control, probably so. Finally, let’s summarize, the times are progressing, the CEO is not to live this thing? It is not so important in itself. CEO live broadcasting is considered an optional path for the CEO to manage the company or operate the company. But it’s a very difficult path, it’s not an easy path. It is much more difficult than the original kind of CEO that we say do three things, and not every CEO is suitable to do this thing.CEOs can try to see if your character or your ability is suitable to do this thing. If it is suitable, you can then take the trade-offs and say whether it is cost-effective or not. Therefore, each enterprise has its own choice, there is no need to say that I look down on others, do not go to do live is not a good CEO, or I look down on these CEOs who do live, this matter is not necessary.
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