Original link: https://www.latepost.com/news/dj_detail?id=1155
“ Late Auto” exclusively learned that Ideal originally planned to expand to 24,000 people this year and sell 200,000 vehicles. However, after the end of the first quarter of this year, the strategy was reviewed, and it was believed that due to the impact of the macro environment, it would not be able to sell so many cars this year, so the sales target was lowered by 15%. Correspondingly, the scale of personnel expansion has also been reduced by 15%.
On the whole, it is ideal that the total number of personnel will increase in 2022, but some departments will recruit more quickly in the early stage, exceeding the annual recruitment target, and facing centralized adjustment. This is the case with the ideal enterprise systems division, which is currently laying off staff.
The ideal enterprise system department is responsible for the development and management of the internal online system. There are 9 departments with about 700 people, and Wang Yang, the vice president, is in charge. Wang used to be the technical director of Autohome, and joined Lixiang in February 2020, reporting to Li Xiang, the founder of Lixiang Auto.
A number of laid-off employees in the corporate system department told “Lady Auto” that in the past 1-2 weeks, they and their colleagues were suddenly notified that the company’s business was adjusted and the labor relationship with them would be terminated through negotiation.
The layoffs came suddenly. An employee of the department said that he was still working normally last week, and suddenly received a video conference invitation from the head of the department and HR, informing him that he was being laid off. Another laid-off employee said that just after the meeting, he received a Feishu voice from the department leader.
Employees are required to sign a “negotiated termination agreement” on the same day, and will receive N (year of employment) + 1 compensation, and the annual leave that is not taken will be calculated as three times the salary. If the visa is refused, the default is to take annual leave, and the salary will be paid according to the minimum standard in Beijing.
Unexpired options for departing employees will be forfeited. It is ideal to distribute options to employees above P6 level, which are issued twice a year in January and July. 20% can be redeemed for every full year, 5 years full. Some of the employees refused to sign the agreement and asked for options in July.
The above-mentioned employee said that most of the laid-off employees in his department have signed agreements and left. Those who do not sign will be communicated by department leaders and hr many times. Since he was notified, the Enterprise Systems department has decreased by 20%.
In addition to the enterprise system department, the department responsible for self-developed cameras at Ideal is also laying off staff. This department was established by Wang Kai, the former CTO of Ideal. After Wang Kai resigned, it was managed by Lang Xianpeng, the head of the autonomous driving business.
A fresh graduate from the enterprise system department told “Delay Auto” that Ideal sent an email saying: Due to the adjustment of the business structure, some fresh graduates who have not yet joined will be offered job transfers. The fresh graduate said that after the transfer, it had nothing to do with the original position, and he finally chose the solution of the company’s compensation for one month’s salary.
A person close to Ideal Auto said that this round of layoffs began before the Qingming Festival in April, and each department pulled the list of layoffs based on performance. Originally, the list of layoffs was longer, but the actual number of layoffs was more conservative than before.
“Late Auto” and Ideal Auto have verified this news, but have not received a reply as of press time.
Xiaopeng Motors is undergoing a round of organizational adjustments and layoffs, involving multiple departments. At present, several executives have changed.
“Late Auto” exclusively learned that He Liyang, the vice president of Xiaopeng Motors in charge of overseas business, has recently left. He joined Xiaopeng in early 2021 and is responsible for overseas markets. Before that, he served at Huawei as Head of the Western European Enterprise Business Unit and Vice President of Huawei’s Automotive Business. He’s job is currently taken over by Jin Bin, vice president of Xiaopeng hr.
He’s subordinates, Zhang Yibo, the deputy general manager of marketing in charge of the overseas business, and Zhang Chuanjin, the former general manager of the North District and senior sales director, also resigned recently.
Xiaopeng launched its overseas strategy in 2020. The first stop went to Norway. In February this year, it opened direct stores in Sweden, the Netherlands and Denmark. In 2020, Xpeng will deliver 100 Xpeng G3s in Norway. A total of 438 G3s and P7s will be delivered in 2021.
This report card is not ideal. According to the Norwegian Road Association (NRF), a total of 176,300 vehicles will be sold in Norway in 2021, 65% of which will be pure electric vehicles, with Tesla delivering over 20,000.
“Late Auto” learned that the negotiation between Xiaopeng and the high-precision map provider has not yet been reached. Xiaopeng’s assisted driving function needs to be based on high-precision maps, cooperate with AutoNavi in China, and is negotiating with Google overseas.
At present, Xiaopeng has products G3, P7 and P5 which have been opened for pre-order, and the sales and orders in Europe are not optimistic. The Xpeng G9, which will be delivered next, will also be delivered to the domestic market first due to supply chain issues. The establishment and improvement of after-sales and service systems require a lot of investment. Judging from recent measures, Xiaopeng’s overseas expansion has been suspended.
In addition to going overseas, Xiaopeng’s Internet center is also undergoing drastic adjustments. The Internet Center is responsible for the development of smart cockpit products. It consists of four departments: product design, technology research and development, voice, and Internet of Things, and four deputy general managers are in charge. In January this year, Chen Yonghai, the former vice president of AutoNavi Map Products, joined Xiaopeng Motors as the head of the Internet Center. Ji Yu, the former vice president of the Internet Center, currently holds the position of “consultant”.
After Chen took charge of the Internet Center, four departments were adjusted. In March this year, Zhao Hengyi, the head of the voice department, resigned. Tan Weihua, the head of the IoT department, was transferred to the User Development Center. In May, the interaction of the product design team was integrated into the product, and Liu Yilin, the head of production and design, will be transferred to the autonomous driving center.
Not only are executives adjusting, but Auto Late has learned that the overall personnel optimization of the Internet Center has just begun.
Huang Ronghai, another vice president of the Internet Center, was first transferred to the User Development Center to be responsible for marketing, and then set up the Data Intelligence Center and served as the person in charge.
The Data Intelligence Center is Xiaopeng’s technology middle-office department, responsible for IT system operation and maintenance, data, and information management systems. This newly established department is also laying off staff recently, including fresh graduates who have signed an agreement after the internship.
A fresh graduate told “Delay Auto” that he signed a two-party agreement with Xiaopeng in December last year, and was notified by hr on May 9: the organizational structure of the department has been adjusted, the position is gone, and he will be paid 5,000 yuan in compensation gold.
The fresh graduate said that there were more than 200 people in the data intelligence center school recruiting group, and only about 150 people were finally transferred to the internal software of the enterprise.
In February of this year, Xiaopeng Motors founder He Xiaopeng sent an internal email with the theme of “Building Cars with Blood”. In the email, he raised some management issues, including whether the team size was appropriate, whether external procurement had been carefully evaluated, Is it necessary to have multiple internal teams working on multiple products to reduce the overall risk like a large company, while emphasizing the entrepreneurial spirit of hard work?
He Xiaopeng also pointed out that the current operating efficiency of Xiaopeng Motors is low, and it is necessary to reduce costs and increase efficiency. The gross profit margin of friends and merchants has exceeded 30%. “In the long run, the gross profit generated by hardware, software services and operations of Xiaopeng Motors must also exceed 30%.”
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