This article is from WeChat public account: Sino-Singapore Jingwei (ID: jwview) , author: Chang Tao, Ma Jing, Wei Wei, editor: Lei Zongrun, editor: Luo Kun, head image from: Visual China
Recently, the People’s Education Publishing House (hereinafter referred to as the People’s Education Press) , founded in 1950, has attracted a lot of attention due to the “ugly” illustrations of textbooks, and has been frequently searched. Behind this, what kind of business map does the People’s Education Society have?
Product Country
The official website shows that the products of the People’s Education Society cover six major sectors, including textbooks, teaching aids, books, periodicals, electronic audio and video, and digital products. Among them, the two types of teaching materials and teaching supplements basically cover the needs of a student at every stage from kindergarten to university graduation, from compulsory textbooks to elective textbooks, from synchronous practice to extracurricular literacy reading. Secondary and kindergarten teachers are also included. The book business mainly involves educational books, examination books, reference books, and popular reading materials. In terms of periodicals, 7 types of publications including primary school Chinese are hosted.
The CD-ROM attached to the back of the textbook is also one of the electronic audio-visual products of the People’s Education Society. The official website shows that the prices of various electronic audio and video products are different, and the differences are not small. The cheapest is the kindergarten teacher’s reference book tape, which is priced at 6.5 yuan, and the teaching video CD-ROM of the second grade of elementary school mathematics is priced at 96 yuan.
It is worth noting that the People’s Education Society has also joined the student tablet computer (Pad) business that various education and hardware giants have entered into in recent years.
According to the official website, the PEP Pad is an intelligent teaching terminal designed by PEP for teachers and students of primary and secondary schools. It is pre-installed with genuine PEP digital textbooks. between yuan. The People’s Education Society disclosed in 2016 that the second-generation People’s Education Pad has served more than 50 schools in Zhuhai.
The PEP digital teaching materials closely related to PEP Pad have been applied and experimentally explored on a large scale in 20 provinces, municipalities and autonomous regions including Guangdong, Guangxi, Shanghai, Tianjin, Henan and Ningxia, covering more than 30 million teachers and students.
On the 27th, a reporter from Sino-Singapore Jingwei called the official customer service of the People’s Education Agency as an individual consumer and learned that at present, the People’s Education Pad is not sold to individual consumers. Offers such as large quantity favorably.
The platform services in the digital product sector of the People’s Education Society have also brought a lot of revenue to the People’s Education Society in recent years. Wind shows that since 2021, the People’s Education Society has won the bid for 3 teacher training programs of the Inner Mongolia Autonomous Region Education Department and the Gansu Provincial Department of Education, with a cumulative transaction value of 5.236 million yuan, of which only the Inner Mongolia Autonomous Region Education Department The transaction value of the minority school teacher training project 3.988 million yuan. According to the official website of the People’s Education Society, the users of its online teacher training and service platform have covered the whole country, with more than 2.3 million registered users.
Investment map
The official website shows that the People’s Education Society was established on December 1, 1950. It is a large professional publishing house affiliated to the Ministry of Education. It is committed to the research, compilation, publication and distribution of basic education textbooks and other various textbooks and educational books. At present, the People’s Education Society has become the single publishing house with the strongest comprehensive strength in China. In December 2010 and March 2011, China Education Publishing and Media Group Co., Ltd. and China Education Publishing and Media Co., Ltd. were established successively, and the People’s Education Society became its core member unit.
According to the Tianyancha APP, the People’s Education Society has invested in 13 companies, but 7 of them have been cancelled.
At present, there are only 6 surviving companies in the investment territory of the People’s Education Society, covering the printing and distribution of publications, electronic audio-visual publications, digital publishing, etc. The 6 companies are People’s Education Digital Publishing Co., Ltd. %) , People’s Education Textbook Center Co., Ltd. (investment ratio 100%) , People’s Education Electronic Audio and Video Press Co., Ltd. (investment ratio 100%) , People’s Education Cultural Exchange Center Co., Ltd. (investment ratio 100%), Shaanxi Northwest People’s Education Co., Ltd. Yucheng Culture Media Co., Ltd. (investment ratio of 20%) and Beijing Wenshuo Industrial Co., Ltd. (investment ratio not disclosed) .
▲Source: official website of People’s Education Society
Judging from the amount invested by the People’s Education Society in these six companies, the top four are the People’s Education Electronic Audio and Video Publishing House (with an investment of 509 million yuan) , People’s Education Digital Publishing Co., Ltd. (with an investment of 135 million yuan) and People’s Education Textbooks Center Limited Liability Company (investment amount of 115 million yuan) and People’s Education Cultural Exchange Center Co., Ltd. (investment amount of 50 million yuan) .
According to the company’s establishment time, the earliest establishment is the People’s Education Textbook Center Co., Ltd., which was established in October 1998. China Education News Network has reported that the People’s Education Textbook Center Co., Ltd. undertakes the teaching materials of the People’s Education Society except for primary and secondary school textbooks. The distribution and storage and transportation tasks of paper media books.
In 1999, the People’s Education Society successively invested in the establishment of two companies, namely the People’s Education Cultural Exchange Center Co., Ltd. and the People’s Education Electronic Audio-Video Press Co., Ltd. The former was established in July 1999, and its business scope includes wholesale of books and periodicals; computer software development; computer hardware equipment, network engineering design, system integration, website construction, web design, computer design; paper, printing materials processing, sales, etc.
The latter is a company with an investment of more than 500 million yuan by the People’s Education Society, which is also the company with the highest investment amount. The official website shows that it is mainly engaged in the editing, production, publishing and distribution of electronic audio-visual publications and their digital works in early childhood education, basic education, vocational and adult education, etc.
After laying out the distribution of electronic audio-visual publications and paper books, on May 23, 2012, People Education Digital Publishing Co., Ltd. was formally established. According to the official website, the company is a full-time, professional and dedicated education digital publishing company established by People’s Education Press to accelerate digital transformation and upgrading, with a registered capital of 225 million yuan.
In addition to the above-mentioned 4 companies with relatively high investment amounts, the People’s Education Society has also invested in 2 companies. One is Shaanxi Northwest People’s Education Yucheng Culture Media Co., Ltd., which appeared on the official website of the People’s Education Society, and the People’s Education Society invested 4 million yuan in it. According to a 2012 report in China Reading News, the People’s Education Society and the Shaanxi People’s Society decided to join forces to reorganize the Shaanxi Northwest People’s Education Book Distribution Co., Ltd. According to reports, the new company, PTE Yucheng, will focus on PEP textbooks and teaching resource products, realize the transformation from single agency promotion to cooperative promotion in the promotion mode of teaching materials, and realize localization in the promotion of teaching resource products.
The last company is Beijing Wenshuo Industrial Co., Ltd. The Tianyancha APP shows that the company was established in June 1994 with a registered capital of 50 million yuan. type printing, etc. However, the shareholding ratio of the People’s Education Society has not been disclosed, and the company has not appeared on the People’s Education Society’s official website and public media reports.
Distribution channel
According to the 32nd National Work Conference on Teaching Materials for Primary and Secondary Schools of the People’s Education Society, in 2020, the People’s Education Society and local printing and distribution units issued a total of 3.887 billion volumes of textbooks for primary and secondary schools, of which 925 million volumes of textbooks for three subjects were compiled by the state. Among them, the Xinhua Bookstore system is the main distribution channel for the teaching materials of the People’s Education Society.
According to an insider from a provincial-level Xinhua Bookstore, the textbooks of the People’s Education Society are distributed by the Xinhua Bookstore system after they are rented through a local publishing unit.
It is understood that the rental model means that the publishing unit rents the model version from other publishing units to print and distribute publications by itself, and pays the renting unit a certain percentage of the publishing price to pay the license fee for the exclusive publishing rights.
“It’s like a provincial publishing unit renting the (textbook copyright) of the People’s Education Society. Every province has a similar unit. Generally speaking, there is only one rental unit for the People’s Education Society’s textbooks in a province, and only Xinhua Bookstore. It can be issued, and primary and secondary school students in the province can only buy through this channel.” The insider said.
Jiangsu Phoenix Media (Jiangsu Phoenix Xinhua Bookstore as its subsidiary) mentioned in a report in 2019 that the company fully resumed the textbook rental and teaching assistance agency agreement with the People’s Education Society that had been interrupted for ten years, and became a new The only agency unit of the People’s Education Society in the Jiangsu market.
The Sino-Singapore Jingwei reporter noticed that the People’s Education Society and Xinhua Bookstore have a deep relationship.
According to a report on the official website of the People’s Education Society in 2011, on March 26, 1951, the People’s Education Society and the Xinhua Bookstore head office jointly held the “First National Textbook Publishing Conference” and “Textbook Distribution Conference”. It is edited and published by the People’s Education Society, printed in various places, and distributed uniformly by Xinhua Bookstore. Since then, through the close cooperation between the People’s Education Society and Xinhua Bookstores around the world, the goal of “getting one book to everyone before class” has remained unchanged for 60 years.
According to the article ” Telling the Story Behind the Publishing of Textbooks in New China ” published on the official website of the People’s Education Society in 2015, it is mentioned that the teaching materials of the People’s Education Society are sent to students after pre-ordering, on-demand printing, people-education-type, Local rental and printing, Xinhua Bookstore distribution and other processes.
This article is from WeChat public account: Sino-Singapore Jingwei (ID: jwview) , authors: Chang Tao, Ma Jing, Wei Wei, editor: Lei Zongrun, editor: Luo Kun
media coverage
Tiger Sniffing Technology CNBeta
Related events
- The business map of the People’s Education Society 2022-05-28
- Ministry of Education: Accelerate the development of professional teaching materials for vocational education such as home economics, childcare and pension 2021-12-13
- Ministry of Education: No commercial advertisements and QR codes of teaching aids should be included in textbooks for primary and secondary schools
2021-04-19
- Ministry of Education: No advertisements or QR codes of teaching aids are allowed in textbooks for primary and secondary schools2020-04-17
- Ministry of Education: Concentrate on writing new teaching materials in the fields of artificial intelligence and blockchain2020-01-07
This article is reprinted from: https://readhub.cn/topic/8gm7bztgYbA
This site is for inclusion only, and the copyright belongs to the original author.