After scolding, still buying The Pokémon Company’s 2021 fiscal year sales increase by 70.15%

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The Pokémon Company announced the financial report for the 2021-2022 fiscal year today. The financial report shows that the Pokémon Company’s sales in the fiscal year were 204.209 billion yen, a year-on-year increase of 70.15%, and its operating profit was 59.86 billion yen, a year-on-year increase of 115.29%. Other Revenues have also grown significantly.

图源:源于网络 Image source: from the Internet

As the operating company of the Pokémon brand, The Pokémon Company is responsible for licensing and selling Pokémon series related products, such as Pokémon game software, trading card games, animations and movies, etc. During the fiscal year, The Pokémon Company did not launch too many new products, and mainly focused on the operation of Pokémon IP.

In terms of game business, the Pokémon Company launched two main series of games, “Pokémon Crystal Diamond/Bright Pearl” and “Pokémon Legend Arceus” in this fiscal year. The Pokémon Crystal Diamond/Bright Pearl has sold more than 13.97 million copies, while the experimental Pokémon Legend of Arceus has sold more than 6.5 million copies worldwide. The branch work series launched “New Pokémon Shoot with Music”, but this game did not cause much discussion, and the previously announced sales only reached 2.4 million.

图源:宝可梦百科 Source: Pokémon Encyclopedia

In terms of mobile games, The Pokémon Company launched the “Pokémon Gathering” produced by Tencent during the financial report, and opened it on mobile phones and NS. As of April this year, the game’s downloads have exceeded 70 million, and both “Pokemon GO” and “Pokemon Master EX”, which continue to operate, have also entered a period of stable operation.

In terms of animation, the currently playing “Pokémon Journey” is still affected by the plot, and the playback volume is greatly reduced. Except for “Moon and Sun, Xiaochun and Haruhi” broadcast on September 3, 2021, which entered the top ten of Japanese TV animation ratings with a rating of 2.4%, other episodes did not attract attention. In terms of animated films, “Pokémon: The Adventures of Pikachu and Coco” released last year has received a good response, and the box office has exceeded 50 million in the mainland area alone. For The Pokémon Company, merchandise licensing has always been the company’s main source of revenue. According to previous statistics, of Pokémon’s $109 billion in revenue to date, $82.8 billion has come from derivative licensing.

图源:肯德基 Source: KFC

Compared with the previous fiscal year, which has ended, the Pokémon Company has more products to look forward to this fiscal year. In addition to the main series game “Pokémon Zhu Zi”, the Duck toy that was popular across the country last month also Let people pay attention to the Pokémon series IP again. And a series of game conferences starting next month, presumably more information about Pokémon will be announced.

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