36氪 was informed that the international logistics SaaS service platform “Haiguanjia” completed the B round of financing. This round of financing amounted to 100 million yuan. The EWTP Ecological Fund led the investment, and Changjiang Guohong and Jiangyi Fund joined the investment. Yiren Capital provided exclusive financial advisory services for this financing. Following the continuous completion of tens of millions of yuan in A1 and A2 rounds of financing in 2020, this is a new round of financing obtained by Haiguanjia.
This round of financing is mainly used for research and development of new products and overseas expansion.
According to data from the United Nations Conference on Trade and Development, the global trade volume in 2021 will hit a new high of about 28.5 trillion US dollars, an increase of nearly 13% from before the epidemic. In terms of the ocean freight forwarding market, according to the Transport Intelligence report, the actual growth rate of the ocean freight forwarding market in 2021 will be 6.6%, and the growth of the air freight market will exceed that of the ocean freight market.
Coupled with the impact of the new crown epidemic, the normal operation of ports has been hindered. For example, the operating efficiency of ports on the west coast of the United States has dropped significantly at the beginning of this year. Recently, shipping companies have also appeared to sign long-term contracts with special conditions with large freight companies such as DHL, DSV, and Dexun. Whether it is the impact of the epidemic or the long-term orders of the leading freight forwarding industry, these factors have brought various uncertainties to small and medium-sized freight forwarders.
During the epidemic, the investment in the digital freight forwarding model has entered an accelerated stage, such as Zencargo, Beacon, Forto and other international freight forwarding companies have received financing. In 2021, the international logistics online service platform “Shine to Na” and the digital cross-border logistics platform “Worldwide Logistics” will also receive financing one after another. This reflects that the investment and financing market attaches great importance to the digitalization and informatization construction of freight forwarding.
Jin Zhongguo, founder of Haiguanjia, believes that international logistics + Internet is an important way to reduce the uncertainty of freight forwarding services and increase efficiency. At present, the Internet of international logistics mainly has two branches. One is to use technology to empower international freight forwarding and provide vertical logistics services, but it is still a logistics company or a freight forwarding company in essence. The other is to provide a SaaS service platform for connecting information and business for major freight forwarding companies, which is also the business positioning of Haiguanjia.
At present, Haiguanjia mainly uses the freight forwarding operating system and the international logistics data service platform as the service base, and has formed a SAAS product matrix mainly based on visualization, electronic document sending, SAAS freight forwarding operating system, cross-border business system, customer acquisition and IM tools. And provide online customs declaration, online booking (E-BOOKING) and other public logistics services.
The epidemic logistics is under pressure, and the digitalization of freight forwarding has become a major trend. But how digitalization is implemented in international logistics, Jin Zhongguo has put forward his own standards. He believes that international logistics has many cross-border roles and a long chain. If a SaaS company providing international freight forwarding services wants to digitize, the efficiency of a product line must be improved by at least 20% to 30% to achieve rapid business replication, expansion and Only after landing can it develop into the core business line of a SaaS company. In addition to the efficiency problem, the essence of the SaaS service of international freight forwarding is to solve the standardization of information, data and related businesses. These require the coordination of relevant roles in the industry. A single company cannot solve the standardization problem by itself. As a SaaS service provider, the development path chosen by Haiguanjia is to follow the rhythm of the industry and connect the dots into a line, and finally achieve the integration of the platform.
The first is the full visualization of points. In international logistics, it includes not only various roles such as cargo owner, shipping agency, freight forwarder, fleet, shipping company, customs, etc., but also freight rate, bill of lading number, ship name, voyage, shipping company, port of departure, port of destination, consignor, Consignee, cargo information, container confidence and other information. These information and data appear in the international logistics link in the form of a single point with different standards.
These single points can also be traced back to the early layout of the sea steward. At the beginning of the business, Haiguanjia provided information query services such as visual tracking and early warning of international logistics vehicles, ships, goods, roads, ports, etc. According to company data, this tool can reduce the overall query time by 90% through data analysis, integration and the setting of early warning functions. In terms of data, the Haiguanjia visualization tool currently has 10,000 B-end customers.
The second is the linear extension of the platform. With the customers and data accumulation of early visualization services, Haiguanjia also extended its business on the original SaaS platform. For example, the launch of electronic document delivery for freight forwarding enterprises, the SAAS operation management system for small and medium-sized freight forwarding, and the subsequent online customs declaration, E-BOOKING (online booking) and other public logistics services.
In terms of cost reduction and efficiency enhancement, Jin Zhongguo took documents, customs declaration, and booking space as examples. He believes that these links can achieve obvious synergies by reducing the middle layer, replacing manual operations with system sending, and connecting terminal suppliers with back-end APIs. For example, the sending of electronic documents can save 40% to 90% of the cost, the sending time can be shortened from the traditional half day to one day to less than 15 minutes, and the online customs declaration can save 50% of the customs declaration cost. After rough settlement, the company brought hundreds of millions of yuan in cost reduction to customers last year.
From the early visualization and query functions, to the current system and business tools, to the development of the professional version of QQ for international logistics in cooperation with Tencent and other manufacturers, Jin Zhongguo believes that Haiguanjia focuses on data and information to provide SaaS services for small and medium-sized freight forwarders. The main line is not Change. With the continuous improvement of industry standards and infrastructure, the company is constantly expanding its product matrix. In the future, the company also plans to expand the production matrix in functions such as foreseeable supply chain, verification and early warning, tax rate calculation, dangerous goods identification, document verification, shipping schedule inquiry, etc., to provide more diversified international freight forwarders. Data service infrastructure. In addition, with the enrichment of the product matrix, the company is continuing to promote the integration of products, enabling customers to have a complete and smooth operating experience through the integration of operating systems and data services.
The company’s revenue has doubled for three consecutive years. The company is headquartered in Suzhou, and has branch offices in Shanghai, Shenzhen, and Taicang.
The founder and CEO has more than 20 years of experience in all aspects of the international logistics supply chain (shipping company, freight forwarder, shipping agency), and has a relatively deep understanding of foreign business environment and culture.
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