Recently, 36氪 was informed that Guangzhou Blue Ocean Robot System Co., Ltd. (hereinafter referred to as “Blue Ocean Robot”), a provider of intelligent logistics and management systems, has successively completed tens of millions of A rounds and A+ rounds of financing, led by Hillhouse Ventures. This financing will be mainly used to expand customers and develop new products. Previously, Blue Ocean Robot has received angel round investment from listed company Haimuxing and A round investment from Longsheng Foundation.
Blue Ocean Robot was established in 2016. The company provides intelligent logistics solutions for the whole plant, including AMR (autonomous mobile robot) to dispatching system, three-dimensional warehousing and MES system.
At first, Blue Ocean Robot paid attention to the intelligent development trend of high-end manufacturing industry, and believed that the industrial field needs an intelligent logistics system solution with a new generation of intelligent mobile robots as the core, so it invested in the independent research and development of AMR in the early stage and applied it to the automotive field. In 2017, the company expanded into the photovoltaic industry, served leading customers, and further implemented intelligent logistics solutions for the whole plant.
According to the statistics of the New Strategic Mobile Robot Industry Research Institute, in 2021, there will be 72,000 industrial application mobile robots (AGV/AMR) in the Chinese market, and the market sales will reach 12.6 billion yuan, a year-on-year increase of 64%. In this field, there are listed companies such as Jiejia Flextronics, Pioneer Intelligence, and Roberto, as well as start-up companies such as Jizhijia, Kuicang, Blue Ocean Robot, and Future Robot.
The degree of automation of new energy factories is relatively high, and there is a great demand for automation equipment and intelligent logistics systems. Blue Ocean Robot is positioned as an integrated intelligent logistics system provider. Its hardware products have reached the industry-leading level in core indicators, and its overall performance has been highly recognized by many leading customers in the industry.
At the system level, for the entire workshop logistics, the product allocation efficiency will directly affect the production capacity of the factory, and the overall system intelligence level is also extremely important. Blue Ocean Robot independently develops robot positioning and navigation algorithms, robot control systems, workshop scheduling systems, and MES systems. Among them, the workshop scheduling system can be used to maintain the operation of the workshop and the allocation of robots and production equipment; the MES system opens up the information data including all the process equipment and logistics equipment in the workshop, and is collected by the customer’s data center to provide management support for the operation of the workshop.
Company founder and CEO Xu Wenbin told 36氪 that the company continues to invest R&D resources in multiple cross-technology fields, including positioning and navigation algorithms, scheduling algorithms, industrial management informatization, machine vision, embedded control technology, etc. Electromechanical system design, etc., so as to keep up with the customers’ ever-increasing demands for performance and functions.
Relying on the company’s independent research and development capabilities, on the one hand, the product development cycle of Blue Ocean Robot is accelerating, so as to respond quickly to customer needs. On the other hand, with the scale effect of the growth of the order volume and the optimization and iteration of the positive design on the product, the company continues to promote the reduction of the price level of the whole industry, and continues to promote the early popularization of the intelligent logistics system in the high-end manufacturing industry.
In terms of competition barriers, in Xu Wenbin’s view, the difficulty of business development in the field of photovoltaic solar energy is the entry barrier. The battery factory has limited reserved time from the start of factory construction, factory planning, site construction to equipment admission, and hopes to hand over the project to an experienced enterprise.
In terms of revenue, Xu Wenbin told 36氪 that the company’s performance began to explode last year. In 2021, the company received tens of millions of revenue, and since 2022, orders in hand have exceeded 100 million. Has served Canadian Solar, Jolywood, Longheng, LONGi and other projects. At present, Blue Ocean Robot has established Guangzhou production and R&D base, Jiangsu Changzhou production base, Changsha MES system and big data center.
In terms of the company’s future development, in 2022, Blue Ocean Robot will have three key tasks, one is to expand customers in the lithium battery industry; the other is to explore logistics-related needs in other high-end manufacturing industries such as semiconductors; the third is to invest in the research and development of next-generation 3D navigation systems and 3D vision. Navigate robotic products.
In terms of team, the founder Xu Wenbin holds a master’s degree from South China University of Technology and has been deeply involved in the mobile robot and automation industry for many years. At present, the company has nearly 200 employees, of which R&D accounts for nearly 50%.
The person in charge of the leading investor Hillhouse Ventures said: “In the context of the global response to climate change and the reshaping of the energy landscape, new energy industries such as photovoltaics and lithium batteries have entered a stage of demand explosion and capacity expansion. Higher requirements have been put forward in terms of cost reduction and efficiency improvement, low-carbon energy saving, etc., and the upgrading of production and manufacturing to automation, digitalization and intelligence is imminent.” Relying on deep industry understanding, solid research and development capabilities, reliable product delivery, and positive service response, the Blue Ocean Robotics team has undertaken and completed key orders from many leading customers in the industry in the past two years, and has been highly recognized and continued to repurchase. In the vast blue ocean of the new energy industry, we expect blue ocean robots to continue to create value for more customers.
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