Cross-border independent website marketing service provider QuickCEP has completed two consecutive rounds of financing

“QuickCEP, a cross-border independent website marketing service provider, recently completed a Pre-A round of financing of tens of millions of RMB, which is the third round of financing completed by the company within half a year. This round of financing was led by Fosun Ruizheng and the old shareholder Chuxin Capital. Excessive follow-up investment. Previously, the company has completed an angel + round of financing exclusively invested by Chuxin Capital.

Tian Jiangchuan, managing partner of Chuxin Capital, said: QuickCEP CEO and core team have scarce backgrounds, and they have completely gone through the process of SaaS listed companies from 1 to 100. They have multiple capabilities in production, research, commercialization and management. The core team has worked together for many years and has completed Entrepreneurial process, cooperation and tacit understanding. At the same time, the operation of the cross-border e-commerce industry is very extensive compared with domestic e-commerce, but the future potential and increment are very considerable. The existing SaaS service providers in the cross-border track have weak comprehensive capabilities, and the QuickCEP team has a certain speed of accumulation and iteration in the past. To a certain extent, it has the effect of reducing dimensionality and has an iterative speed and technical capabilities that exceed an order of magnitude in the industry. I believe that QuickCEP is expected to become a product definer in the cross-border SaaS field, helping Chinese brands to go global and have the opportunity to serve global customers. “

QuickCEP will be launched in 2021 and is affiliated to Beijing Kuainiu Zhiying Technology Co., Ltd., headquartered in Beijing. The company focuses on providing SaaS marketing tools for overseas users for cross-border independent stations, mainly through customer data platforms, shopping guide robots, and marketing automation to reach various shopping nodes of independent station users to improve consumer conversion rates.

It is understood that Mr. Chen Guang, the founder and CEO of Kuai Niu Zhiying, was the CEO of Ronglian Qimo. The cloud customer service project he was previously responsible for was an important business segment of the Ronglian Group, a company listed on the New York Stock Exchange. Beginning in 2021, Mr. Chen Guang and a number of former Ronglian Qimo executives will explore the cross-border marketing track and establish the QuickCEP project.

According to the company, QuickCEP core features include:

– Smart shopping guide Bot: Guide conversion by analyzing consumer behavior, provide customers with cross-time zone and cross-language consulting services, and enterprises can customize scene requirements.

– Marketing Automation MA: Automatically manage the marketing process of multi-faceted digital marketing campaigns including email marketing, social marketing as well as live chat, website monitoring and lead scoring. Enterprises can customize various operational SOPs to reach consumers through all channels.

– Consumer Insight CDP: Collect and unify first-party customer data from multiple sources to build a consistent and comprehensive user profile for each consumer for tiered operations and personalized recommendations.

In 2021, after the turmoil such as Amazon’s closure of stores, suppression of station groups, and PayPal’s account closure, DTC brands will be pushed to the forefront again when they go overseas. Different from platform sellers, DTC brands have higher requirements for traffic acquisition and user operations.

In the early bonus period, independent website sellers could obtain huge amounts of traffic at low prices from platforms such as Facebook. However, after entering 2022, third-party data gradually loses its original value. Chen Guang said: “The past year has been called the ‘most turbulent year’ in the history of mobile advertising. After the official release of iOS 14.5, the ad tracking function of Apple’s mobile phone has been greatly limited, and Facebook’s marketing effect has been discounted by half. .”

Therefore, more compliant and secure first-party data has become a more important data asset for DTC brands. After brands import traffic into independent sites through advertising and other means, on-site operations have become an important strategy for retaining users, increasing conversion rates, and building brands.

For independent stations, the role of marketing SaaS such as QuickCEP is that after consumers enter the website, the intelligent shopping guide robot can reduce the bounce rate of the website through coupons, product explanations, etc.; at the same time, insight into consumer CDP can quickly form customer portraits and conduct accurate Products Recommended.

Taking beauty products as an example, QuickCEP can communicate with consumers through smart shopping guides to understand consumers’ skin type, age group, gender, budget, etc., so as to make personalized product recommendations and provide corresponding preferential discounts to motivate users. desire to buy.

In addition, QuickCEP has access to interactive channels such as email, Facebook, Instagram, WhatsApp, etc. Through the marketing center, independent sellers can set up operations such as automatic order withdrawals and marketing emails, and reach consumers at appropriate nodes to increase the repurchase rate. .

When it comes to the company’s differentiation advantages, Chen Guang believes that the difference between QuickCEP and similar products is:

At the technical level, artificial intelligence-related products such as shopping guide robots require a lot of hard technologies, including big data architecture, graph computing, data cleaning, machine learning, etc. The QuickCEP team has accumulated rich technical experience in previous projects.

At the application level, in the past projects, the QuickCEP team has served tens of thousands of enterprises, covering the head, waist, and tail enterprises. It has more keen insight into customer needs, and has more complete and smooth customer success services.

At the market level, QuickCEP has access to Shopify, Shoplazza, Shopline, WooCommerce and other platforms, and has a good natural customer flow. In addition, the team has accumulated a wealth of ToB product marketing experience and tactics, and has certain customer acquisition advantages for customer groups of different sizes.

When it comes to future strategies, the company said that QuickCEP has now deployed service centers in Shanghai, Shenzhen, Guangzhou, Hangzhou, Xiamen, Chengdu and other cities, and plans to radiate its service capabilities to the whole country. In addition, the company also has ambitions to become an international SaaS company in the future.