The content is a compilation of responses to a netizen’s opinions on the Internet. It is not very rigorous, just take a look.
Teng Shi was unsuccessful before because his father did not love his mother. It turned out that the basic reason for buying Denza was to support BYD but because of homophonic problems or customers who had high requirements for quality. Put it on the Mercedes-Benz, those who want to buy Mercedes-Benz will not consider Denza, and those who want to support BYD do not believe that Mercedes-Benz can do a good job in after-sales, so Denza X is a Tang DM facelift, and the level of luxury has been improved, and the price has dropped to Bitang. Even low can not sell this upside down phenomenon. Now BYD, the motherfucker, has brought back Tengshi, re-injected technology and resources, and wants to cultivate it again. Needless to say, the technology must be first-class in the industry. In terms of resources, BYD is now a popular fried chicken in the national trend. It has basically replaced Huawei, which was temporarily trapped by sanctions, and has become the benchmark for a new generation of national enterprises. It enjoys the blessing of national glory, and its brand power can almost directly surpass the joint venture and approach BBA. In terms of new energy, BYD’s genes are obviously stronger than Mercedes-Benz. Therefore, Tengshi is much better in the hands of BYD than in the hands of Mercedes-Benz. Moreover, there are many powerful customers and potential customers who support BYD. Before, BYD could not make cars that meet their requirements, including many wealthy owners of Han and Tang dynasties. The previous cars can no longer meet the requirements, especially for business. Owners are accommodating or waiting for BYD. Of course, with BYD’s strong product power and growing brand appeal, many new customers will be attracted from other brands and products. Therefore, if we launch a Dengshi that is higher than the main brand level now, it should be successful soon.
The pre-sale price of Denza D9 is about 50,000 lower than I expected. I estimated that BYD’s current brand Dynasty and Ocean are 400,000, Denza is 40-60, and there will be a cross at the junction. So the original estimated price of Denza was around 38-55, without him, because the code number of the car given by Denza is 9, which is the most high-end model of the brand according to common sense, but it didn’t even get the high-end 50 (the founder’s version is a gimmick) It doesn’t count). Looking at it now, there may be three reasons. First, BYD does not have enough confidence. At the beginning, the price of the Denza D9 was released in the wind at about 450,000 to 600,000. Although I don’t think the price is likely to be so high, it should be not much different. If this is the case, it will not consider Senna, GL8 and several other competing products (these can be dealt with by the landing ships of Ocean Net), and the goal is directly to Egypt. Alpha. Going BYD’s consistent high-configuration and cost-effective route is not to dismantle Erfa, but to expose its inflated prices. Eat this piece of the market between mainstream MPV and Alpha. Looking at BYD now, it doesn’t have such great ambition and courage. It still wants to eat a little bit. It depends on the product strength and a little tonality of blood, and it is enough to suppress the joint venture a little. , stand out from the crowd. The second reason is that BYD does not pay enough attention to Dengshi. Dengshi is a wild child that BYD and Mercedes-Benz engaged in when they were young. I originally judged that Denza would be a bridge between the main brand and high-end brands (500,000-1 million, most models should be very expensive), as a transition from the main brand to the high-end brand. Then the market of about 500,000 should be the most important and most need to stand (personally think that 500,000 in China is a watershed or node for luxury car brands or models). However, with the current positioning of Tengshi, it is not higher than the first level of the main brand, that is, the half-level level. He has not been given a very important task, and even feels that he is a high-level companion. It seems that a child who is not completely his own blood still cannot be a kiss. The third reason is that BYD wants to eat the fattest piece of meat in the market, and don’t eat it. Alpha’s kind of meat is really delicious, but it’s hard to eat and not many mouthfuls. For MVP, the biggest piece of meat is still the mid-to-high-end market. In the range of 200,000-50, this segment of IKEA is also suitable for business, especially in the middle and back segments. The business segment is the most fertile. In the past, it was dominated by GL8. Then there are some shares of Japanese. BYD’s own brand (regardless of Dynasty or Ocean), even if the brand reputation has changed recently, it is still not suitable for business in the short term, and the price should not be too high. It is already the limit of ordinary class households. If you go up, you need to use Teng Shi to pick up. Therefore, the price of D9 is 33-46, which is basically more coherent. Moreover, Denza has the endorsement of the Mercedes-Benz brand, and it is also isolated from BYD. It is still possible to do business, and it is no problem to meet the mid-to-high-end home use.
The above is my opinion on this pricing, welcome to discuss.
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