News from Sina Digital News on the evening of December 29th, today AAC Technology held a press conference, announcing brand renewal and upgrading, and at the same time brought Opera high-bass frequency division solution, new acoustic and tactile integrated Combo solution, Android top bionic vibrating motor three Big technology debut.
New brand identity to create a better sensory experience
AAC released a new brand logo, the upward arrow inherits the spirit of brand innovation, technology advancement, and continuous pioneering and enterprising; the stable triangular structure expresses the three-dimensional integrated development idea of AAC product technology, customer needs, and user experience; the new LOGO, It demonstrates AAC’s attitude of embracing a new future based on a high starting point.
AAC new brand identityPan Kaitai, executive vice president and chief innovation officer of AAC Technology, said that AAC never sets limits on itself and insists on innovation-driven development, which has been deeply integrated into the genes of AAC. Nearly 30 years of technological accumulation has allowed AAC to continue to lead the industry, but we are not limited to this. AAC starts from the goal that everyone can enjoy a better sensory experience, and extends the experience in the field of consumer electronics to smart cars and AR/VR field. In the future, AAC will unite with more industry partners to break through the “no man’s land” at the frontier of sensory experience and create more industry value in multiple fields.
The three major technologies are launched, and continue to lead the upgrading of consumer electronics perception experience
Over the past ten years, the smartphone industry has undergone earth-shaking changes, and every technological evolution has brought subversive changes to consumers’ daily lives. As a participant and promoter of innovation and change in the mobile phone industry, AAC boosts industrial innovation with original technologies and brings innovative solutions for upgrading perception experience to the industry.
Technological innovation is difficult, and it is even more difficult to stay ahead. At the summit, AAC released three new technology products, once again refreshed its leading position in the industry. Innovative Opera high-bass frequency division scheme, the high-frequency band is expanded from 8kHz to 17kHz for the first time in the industry, bringing richer high-pitched playback, perfectly analyzing high, medium, and low audio such as opera, drums, vocals, and bass, and easily achieving high-pitched sweetness , mid-range, and deep bass ultra-wideband sound quality experience.
As the world’s first industry leader who invented and mass-produced the X-axis linear motor, the brand-new bionic vibrating motor brought by AAC this time is the only linear motor with a volume of more than 600mm³, and the steady-state vibration is 1.4Grms, reaching the top of the industry It achieves the performance of large vibration, fast start and stop, and wide frequency. The bionic vibration is real and delicate, and can simulate two vibration effects at the same time. It is a well-deserved Android “ceiling-level” motor. The AAC bionic vibrating motor is “mass-produced as soon as it is released.” OnePlus 11, which will be released on January 4, 2023, will be released globally. Consumers will soon be able to experience the best tactile feedback that may be Android.
More than technology leadership. Inclusive technology and the popularization of beautiful sensory experience are also the goals of AAC’s technological innovation. The new acoustic and tactile integrated combo solution has better sound effects and higher vibration quality, allowing more consumers to enjoy the flagship tactile hearing experience at the same time. Compared with the common acoustic + tactile feedback solution in the industry, it can free up 25% of the space and reduce the weight by 12%. It can be widely used in mobile phones, wearable devices, AR/VR and other fields to meet the needs of excellent Acoustic and tactile experience needs.
AAC’s innovative coaxial solution OperaIn addition to hardware, AAC also brings a set of “end-to-end” ecological tactile feedback solutions. For smart device manufacturers, the newly upgraded RichTap Core 3.0 introduces three new functions: dynamic multi-channel control, tactile equalizer, and low-frequency enhancement algorithm. Various tactile effects. For content developers, the RichTap Creator suite provides comprehensive tactile vibration effect design and display tools, allowing designers to build more delicate and realistic tactile experiences for different scenarios.
At present, there are market pain points in the tactile feedback industry that it is difficult to compare and quantify the degree of tactile sensation, and the strength and weakness of smartphone vibration performance and vibration quality are difficult to evaluate. AAC is based on years of experience in the field of tactile feedback. After the research, the research result “White Paper on Haptic Feedback System Evaluation 1.0” is now open to the market. It comprehensively evaluates mainstream smartphones from three categories of indicators and 6 subcategories of indicators, and establishes a unified system among equipment manufacturers, content providers and consumers. , General tactile evaluation cognitive system.
Integrated vehicle perception and interaction solution, covering the whole market from entry-level to flagship
Under the innovation of digital technology, the intelligent space with the car as the core is rapidly evolving. AAC has expanded its technology accumulation and consumer demand insight in the field of consumer electronics for nearly 30 years to the automotive field, bringing a smart cockpit and smart driving integrated perception and interaction solutions for sound, light, touch, vibration, sensing components and actuators. AAC has successively launched fixed-point project cooperation with Nezha and other car companies, covering many mid-to-high-end car brands among new car manufacturers and traditional car companies. In addition to a comprehensive product and technology portfolio, AAC is also committed to working with partners to jointly lead a co-creation ecosystem that integrates strategic collaboration, technology research and development, and standard formulation.
AAC intelligent cockpit and intelligent driving perception interaction solution
The AAC integrated vehicle perception and interaction solution can provide upgrades and empowerment for different types of audio needs of customers. From super flagships to cost-effective market-wide audio system configuration solutions, it can not only fully meet the positioning of different models of the majority of automakers, The design, features and purpose of the audio system match the requirements, allowing users to enjoy multiple experiences such as near-field personal surround, 3D sound field enhancement, and immersive surround in the theme space.
The solution covers modules such as tactile feedback, voice acquisition, and sensory interaction. It can not only give drivers and passengers timely and accurate tactile early warning feedback in emergency situations, but also realize partition pickup of specific seats and actively eliminate various noises; at the same time, MEMS Inertial module and chip products can provide a full-stack solution of vehicle specification level + functional safety level, which further enriches the vehicle’s active perception methods and reduces the burden of human-computer interaction for users.
One-stop AR/VR complete machine solution, making future immersive interaction “burden-free”
While defining the “third living space” of vehicles with innovative product innovations, AAC is also committed to becoming a key technology supplier for the next-generation entertainment interactive revolution, allowing consumers to enjoy an immersive sense of presence in immersive interactions. AAC’s one-stop AR/VR complete machine solution empowers the industry and realizes industry-leading service capabilities covering full coverage of hearing, vision, and touch.
AAC one-stop AR/VR machine solution
After nearly 30 years of deep cultivation in the industry, AAC has accumulated strong comprehensive competitiveness in the fields of acoustics, optics, touch, sensors, semiconductors, and precision manufacturing. AAC insists on technological innovation, carries out a diversified strategic layout, based on the field of consumer electronics, deeply expands the fields of automobiles and AR/VR, builds a more open and collaborative ecosystem, creates diversified values for users, industries and society, and creates value for the world. A better sensory experience.
media reports
IT House Sohu Sohu Sohu Technology Sina Technology
related events
- AAC Technology Announces Brand Renewal and Launches Three Technologies to Improve Perceptual Interaction in All-round Way2022-12-29
- AAC Technologies: Subsidiaries introduce strategic investors such as Xiaomi and OPPO, and increase capital by 1.15 billion yuan2020-07-22
- Apple supplier AAC issues profit warning, stock price plummets 13% 2019-02-26
- Apple concept stocks collectively fell, AAC Technology fell nearly 5% 2018-09-17
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