Ms Black
The name Tavascan may be unfamiliar to most people in China. In fact, Tavascan is the oldest and largest car brand in Spain and is currently a sub-brand of the Volkswagen Group. We have tried several times to enter the domestic market, but all ended in failure. This time, the electric version of Tavascan was produced in China, but the actual market it faced was still Europe.
The production of the joint venture company in Anhui mentioned in the article should refer to “JAC Volkswagen”. As Volkswagen formally takes a stake in JAC and indirectly increases its stake in JAC Volkswagen to 75%, Volkswagen will have the absolute initiative.
Like Tesla and BMW electric cars, Volkswagen’s electric cars are increasingly focusing on production in China. In fact, this is the same as the domestic Foxconn OEM production of Apple mobile phones. Brands still belong to these companies, but because China has a complete industrial chain and lower production costs, production in China has a comparative advantage over Europe and the United States. At the same time, China’s tram industry is booming, and domestic brands such as BYD can also open up certain markets in Europe. Of course, we must also realize that independent brands still have a long way to go overseas. The acceptance of these brands in Europe and the United States still needs to be improved, and the competition with local established car companies is still fierce. While upgrading the industrial chain, we should also improve the brand’s popularity and influence.
This article is reproduced from: https://www.fortunechina.com/jingxuan/24977.htm
This site is only for collection, and the copyright belongs to the original author.