After the success of Alibaba’s e-commerce platform Lazada in the Southeast Asian market, it will continue to enter the European market to compete with rivals such as Amazon and German e-commerce Zalando… Lazada CEO Dong Zheng said that its specific plans will depend on the macro economy and market conditions, did not disclose when it plans to enter the European market, and did not specify which countries… In 2016, Alibaba established a firm foothold in Southeast Asia through its controlling stake in Lazada, and is currently operating in 6 countries including Malaysia, Singapore, Thailand, the Philippines and Vietnam. The business is arguably the most successful overseas attempt recently, comparable to AliExpress, a popular cross-border e-commerce platform in emerging markets such as Brazil.
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