Following Tmall, Cainiao, Ant, Koala, Hema, Shenma, Fliggy, Rhino, and Brother Pingtou, Ali has welcomed a new member.
On June 29, Ali announced that Lingyang intelligent service company “Antelope” officially joined Ali Zoo.
According to Ali, Lingyang means “digital leader”, and will provide enterprises with a full range of digital growth capabilities through leading and agile digital and intelligent products and services.
Zhang Yong said that the launch of Lingyang is a very important starting point. “We hope that Lingyang can provide unique data intelligence services for various business scenarios of enterprise customers, so as to help the operation of enterprises become more agile and smoother.” And this is also the reason why Ali Zoo has been thinking about it for a long time and launched a new brand. “Although it is a homonym, it means agile. We believe that an agile organization and agile operations are the common pursuit of all enterprises.”
Baidu Encyclopedia data shows that on December 1, 2021, Hangzhou Lingyang Intelligent Service Co., Ltd. was established with a registered capital of 50 million yuan, and the legal representative is Peng Xinyu. The equity penetration chart shows that the company is indirectly wholly-owned by Alibaba (China) Co., Ltd.
Peng Xinyu (flower name Xiaopeng) is the vice president of Alibaba Group. His latest identity is the CEO of Lingyang Intelligent Service Company.
Peng Xinyu revealed that the Lingyang team was integrated and upgraded from Alibaba’s data center, business center, service system and other departments, and related technologies have also been practiced by many internal businesses of Alibaba. Mao, Hema, Taote, Taocaicai and other businesses have grown and accumulated rich capabilities in business operations.
According to Titanium Media, in Peng Xinyu’s view, Lingyang is an internal venture. “The consensus between me and Lao Xiao (referring to Zhang Yong, chairman of Alibaba Group, whose flower name is Xiaoyaozi) is that this matter will take five to ten years, and we can’t be in a hurry.”
Talking about the establishment of Lingyang, Cheng Li, chief technology officer of Alibaba Group, also said that Lingyang must not be the second-generation rich. Without the second-generation rich, entrepreneurship can be successful for a long time, and only the first generation can be successful.
According to Alibaba’s official news, Lingyang undertakes the important task of transforming Alibaba Group’s accumulated digital capabilities in consumption and other fields into intelligent products and services, and expects to form DaaS services for thousands of industries through leading technical capacity building.
In short, Lingyang defines itself as a DaaS company.
What is DaaS?
SaaS is the standardization of workflow, and DaaS is the full scenario of data flow; the value generated by data runs through all aspects of business operations.
Peng Xinyu said:
SaaS is the reform of digital tools, and DaaS is the tool of digital reform. The traditional SaaS is mainly the transformation of the workflow, while the essence of DaaS is to drive the data as the growth engine, comprehensively reconstruct the business flow, data flow and workflow of the enterprise, so that the enterprise can have data to apply, rely on data to think, and use it. Data is used to make decisions, and the certainty of data can be used to help companies deal with uncertainty, so as to maximize business value.
Essentially, SaaS solves the problem of efficiency, and DaaS solves the problem of value. In the past, companies believed that digitalization could be achieved by buying a SaaS software from offline to online business. However, enterprises have found that, no matter it is CRM or ERP, no matter what type of SaaS software is purchased, most of them only solve the problem of efficiency, but cannot improve the value of the business.
At today’s press conference, Lingyang also proposed the concept of “Not SaaS, But DaaS”, which aroused extensive discussions in the industry.
At present, Lingyang has five major product matrices: Analysis Cloud, Marketing Cloud, Production and Sales Cloud, Customer Service Cloud, and Development Cloud, including 11 core products including Dataphin, Bizphin, Quick Audience, Quick BI, Business Advisor, and Operation Advisor.
It is understood that, whether it is SaaS or DaaS, many e-commerce giants and enterprise service providers are currently deploying the new business of DaaS.
For example, JD Business Intelligence has previously launched the second phase of the “Everything” project, upgrading data tools into a data decision-making center, and deploying data diagnostic capabilities to meet the diverse data needs of brand merchants.
Suning has also realized the digital and intelligent transformation of offline retail. With the support of data, it will conduct separate price and category promotions for specific groups such as in-community purchases and in-unit purchases.
In addition, corporate service providers such as Tianjiu E-commerce, Zebra Member, and Xingchang Xinda have also launched digital tool businesses to empower the digital transformation of small, medium and micro physical marketing. (Leifeng Network)
This article is reprinted from: https://www.leiphone.com/category/industrynews/w1tJ3bczfyfAj4RR.html
This site is for inclusion only, and the copyright belongs to the original author.