Sina Technology News Beijing time on the afternoon of July 19th, according to reports, Amazon today filed a lawsuit against the administrators of more than 10,000 Facebook groups, alleging that these groups promised money or free products in exchange for positive reviews, which led to the increase of the number of people on its platform. of products have fake reviews.
Amazon said the groups allegedly ran fake reviews on Amazon sites in the U.S., U.K., Germany, France, Italy, Spain and Japan. One of the groups, called “Amazon Product Review,” has more than 43,000 members. The group was removed by Facebook earlier this year.
Fake reviews are nothing new on the Amazon platform, and Amazon has battled these inauthentic reviews for years. Today, as third-party marketplace sellers account for an ever-increasing percentage of sales on their platforms, the issue has become more pressing.
Amazon said in a statement today that to date, the company has more than 12,000 employees worldwide dedicated to preventing fraud and abuse on the platform, including fake reviews. Amazon also said it had reported more than 10,000 fake review groups to Facebook parent company Meta since 2020.
In addition to Amazon, Meta also has policies in place to combat fake reviews, and regulators in the UK are also investigating the issue. To address this issue, Amazon has also called for greater cooperation between the public and private sectors.
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