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IT House News on December 3, Nomura Securities (Nomura) analysts stated in a memo to clients on Monday that Apple’s iPhone 15 models to be launched next year will be more “balanced” between standard and Pro models, and that Apple will Avoid the situation of being biased towards Pro models like the iPhone 14 series.
Nomura analysts said that the mid-to-high-end Pro models of the iPhone 14 series accounted for between 65% and 70% of revenue, while the sales of standard models were weak, which eventually led to a decline in overall shipments. In the upcoming iPhone 15 models, Apple will further adjust the configuration and combination of these models to make them more balanced.
Analysts also said that Apple will further widen the configuration gap between standard models and Pro models in the iPhone 15 series, and hopes to drive more consumers to upgrade to iPhone 15 and iPhone 15 Plus models.
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Event Tracking
- 2022-12-03 Analyst: Apple’s iPhone 15 model portfolio will be more “balanced”, all models will be equipped with Smart Island function
- 2022-09-18Apple’s iPhone 15 series may be fully equipped with smart island digging screens
- 2022-09-07Apple releases iPhone 14 series
- 2022-08-17 It is rumored that Apple will hold a new product launch event on September 7
- 2021-09-14Apple released the iPhone 13 series
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