Sina Technology News Beijing time on December 19 morning news, according to reports, people familiar with the matter said that Apple has withdrawn from the negotiations on the acquisition of the National Football League “Sunday Ticket” broadcast rights. According to sources, the reason why Apple withdrew from the negotiation was that it felt that the deal had “no logic”, not that Apple did not have the financial strength to pay the rumored NFL’s $3.5 billion offer for broadcasting rights.
According to reports, Apple has been considered a strong contender in the competition for live broadcasts on Sunday, but the negotiations between Apple and the NFL have not been smooth, and have continued to see-saw for several months. In November, a report from The Athletic said that in the negotiations, Apple and the NFL’s respective expectations did not match.
According to reports, during the negotiations, Apple expressed its hope to obtain rights to other events other than the Sunday night game. In addition, Apple is also not satisfied with some restrictions on the broadcast rights of the Sunday game, such as the inability to broadcast rugby games internationally. There is also no way to get matches held in a specific city.
On Friday, a media report said that Apple wants to bundle Sunday football games with its $6.99 per month Apple TV Plus subscription, so consumers can watch the game without paying extra. However, in the eyes of the NFL, Apple’s arrangement is too generous for the audience.
After Apple withdrew, competitors for the rights to “Sunday Ticket” include Amazon and Google’s YouTube. Both companies have previously made offers to the NFL, and both have previously entered the field of Internet sports broadcasting.
Among them, Amazon’s video service currently broadcasts football games every Thursday, and Youtube’s Internet live TV service includes multiple sports channels.
It was previously reported that ESPN, a well-known American sports TV channel owned by Disney, was also vying for the right to broadcast Sunday night games. However, the media also pointed out that ESPN may not be a strong contender. Under the new market background, traditional TV stations cannot afford it. Huge royalties for Sunday football games.
It is reported that in the past 30 years, the American satellite TV giant DirecTV has the rights to broadcast Sunday games of the American Professional Football League, but the company’s broadcast rights will expire after this season.
In recent years, Apple, like other technology companies, has begun to “saliva” for live sports events, so this time it is a bit of a surprise to withdraw from the football rights negotiation.
Earlier this year, Apple and the Major League Soccer signed a ten-year broadcast rights agreement. Starting in February next year, Apple will provide a $99 pass per season to allow consumers to watch live football matches through video.
February 12 next year will be the world-famous American NFL championship game (Super Bowl), and Apple Music Service will become the main sponsor of the halftime show.
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Event Tracking
- 2022-12-19 Apple withdrew from the NFL “Sunday Ticket” broadcast rights competition, leaving Amazon and Google to continue to fight
- 2021-03-04Amazon is fighting for more exclusive broadcast content of NFL
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