Bilibili recorded a net loss of 6.011 billion yuan in the first nine months of last year

On Monday, January 9, Bilibili announced on the Hong Kong Stock Exchange today that the company disclosed the performance of the first three quarters of last year in the 6-K form submitted to the US Securities and Exchange Commission (SEC). The announcement shows that the company’s net turnover in the first nine months of 2022 will be about 15.757 billion yuan, a year-on-year increase of 15.8%; gross profit will be nearly 2.6 billion yuan, net loss will be about 6.011 billion yuan, and the net loss attributable to shareholders will be 6.002 billion yuan. Since the third quarter of 2021, Bilibili’s losses have remained high. In order to maintain community activity, Bilibili continues to expand incentives for video creators and copyright purchases, which are important factors for losses. | Related reading (Wall Street News)

He Chen

In the past two years, Bilibili has always been a project that investment institutions are very optimistic about. With the support of strong basic data, the average monthly active users are as high as 300 million and the average daily active users are nearly 100 million. In addition, the users are all young people. Features, Bilibili has become the first choice for various emerging brands to place advertisements, but the losses are so serious, what happened to Bilibili? From the perspective of its revenue structure, this may have a lot to do with the deep decline of its previous profitable game business. In the case of sluggish game business, the overall consumer market declined severely last year, which has a great impact on Bilibili’s advertising and other businesses. The impact is huge. Once these two aspects are superimposed, the natural loss will be very serious.

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