Visit the original URL
36氪 was informed that BY-HEALTH stated on the interactive platform that the company has increased its layout in new e-commerce channels such as Douyin and Kuaishou in recent years, and this part has increased rapidly. In the first half of 2022, the gross profit margin of the company’s online direct sales business was 75.3%. In 2021, the company’s sales expense ratio is 33.4%. This year, with the increase of the company’s online direct sales revenue, the investment in online expenses has increased; the company has been incubating new brands and exploring new channels, and the investment in this area will not decrease in the short term; the company will launch the main brand in the second half of this year. Calcium and multivitamins are the two basic nutritional categories, and the strategy of winning the championship. In summary, it is expected that the company’s sales expense ratio will remain at a high level in 2022.
media coverage
Titanium Media 36Kr
Related events
- By-health: It is expected that the company’s sales expense ratio will remain at a high level in 20222022-10-11
- Health care product leader By-Health’s performance resumed growth, with revenue exceeding 5 billion in the first three quarters2020-10-27
- Online revenue increased by 46%, BY-HEALTH’s mid-term profit increased by 11%, and online consumption is expected to accelerate the recovery of the food industry2020-07-29
- BY-HEALTH released the 2020 semi-annual performance growth forecast after the limit fell2020-06-30
This article is reprinted from: https://readhub.cn/topic/8k1v0H4iOzA
This site is for inclusion only, and the copyright belongs to the original author.