“Build the best pure electric SUV within 300,000 yuan in history!”
This remark came from Liu Yongzhuo, president of Hengchi New Energy Vehicle Group. He said this sentence at least four times at the Hengchi 5 pre-sale conference on July 6.
Not only that, the press conference continued Evergrande’s previous publicity style similar to “Oriental Lion, proud of the world”. The words “ceiling”, “top”, “strongest” and “international” were used by Liu Yongzhuo in turn. On the Hengchi 5, it is quite high-profile.
In contrast to this, the Hengchi 5, which has collected almost all the compliments, is only 179,000 yuan in pre-sale price after comprehensive subsidies. Rare concessions. For example, the first 10,000 cars can be paid for when they are delivered, and the car can be returned for a refund within 15 days of picking up the car.
This is the capital-strapped Evergrande Auto, the first mass-produced car that has been developed for three years. Before that, in order to fully ensure the smooth launch of the Hengchi 5, Evergrande Auto suspended the development of the other 4 models and the Shanghai plant. The construction is quite desperate.
So, can Hengchi 5 be the rope that pulls Evergrande out of the financial quagmire?
Hengchi 5 pre-sale, delivery in October
As mentioned before, Liu Yongzhuo couldn’t hide his excitement at the whole press conference, explaining from multiple perspectives why he said “Hengchi 5 is the best pure electric SUV in history within 300,000 yuan”.
In Liu Yongzhuo’s view, the car styling designed by the master, the smart cockpit experience only available in luxury cars, the Qualcomm 8155 automotive-grade chip, well-known suppliers and 115 configurations make Hengchi 5 the best ever within 300,000 yuan. pure electric SUV.
In terms of appearance, the retired former Nissan chief designer Shiro Nakamura serves as the styling designer of the Hengchi 5. The length, height and width are 4725mm/1676mm/1925mm respectively, and the wheelbase is 2780mm, which is the benchmark for BMW X3 and Audi Q5L.
In terms of intelligent cockpit, Hengchi 5 adopts Qualcomm’s third-generation Snapdragon digital cockpit platform, equipped with Qualcomm 8155 automotive-grade chip, and comes standard with 5G network, which can realize multi-sensory human-computer interaction including face recognition, emotion recognition, and voice interaction. With subsequent OTA upgrades, Hengchi 5 will also support gesture recognition.
In addition, with the assistance of Mobileye vision chip, 5 millimeter-wave radars, 1 monocular camera, 4 surround-view cameras, and 12 ultrasonic radars, Hengchi 5 has L2.5+ intelligent driving assistance function, highway assistance system And APA automatic parking function.
Liu Yongzhuo said that Hengchi 5 is the first model built by Evergrande with the world’s top resources. The cooperation partners include nearly 200 well-known suppliers such as Bosch, Continental, Aptiv and CATL.
In terms of battery life, Hengchi 5 uses Ningde era CTP technology lithium iron phosphate battery, the rated power of the battery pack is 72.8KWh, and the cruising range is 602km. In fast charge mode, the battery can be charged from 30% to 80% in 28 minutes.
In terms of power, the Hengchi 5 drive motor has a maximum power of 150 kilowatts and a peak torque of 345N m. It only takes 7.8 seconds to accelerate from 100 kilometers per hour, and 34.5 meters from 100 kilometers per hour to complete braking.
Liu Yongzhuo introduced that Evergrande Automobile has introduced more than 2,000 international scientific research talents. Up to now, Evergrande Automobile has authorized a total of 2,483 patents in core fields such as vehicle manufacturing, intelligent network connection, and power batteries, and has applied for a total of 3,413 patents. However, the thousands of patented technologies it mentioned were not mentioned in detail in the introduction of Hengchi 5.
In order to attract users to book, Evergrande Auto also tried its best to provide users with a variety of booking rights.
For example, users who pay 1,000 yuan can get “small order” pre-sale rights, including ten rights such as large order deduction, lifelong free vehicle warranty, lifelong basic maintenance, and free charging piles.
It is worth noting that the first 10,000 booking users will also enjoy the delivery of the car payment; “in order to ensure the safety of consumers’ funds”, users can return the car and refund the rights within 15 days after picking up the car. Notary office special account.
In fact, methods such as delivery and payment, and the possibility of returning the car and refunding the car within 15 days after picking up the car have been pioneered in the sales and marketing of Evergrande Group.
There is also a precedent for Evergrande Auto to use the method of selling houses to sell cars.
According to the report, the billboards of Hengchi 5 have entered Hengda’s communities in many cities for owners’ “internal tasting”. Many Hengchi large and small districts and the bottom of commercial streets have also become Hengchi sales centers.
According to the plan of Evergrande Automobile, the delivery of Hengchi 5 will start in October 2022, and the first 10,000 reserved vehicles will be delivered in the first quarter of 2023.
Evergrande’s last stand
On October 11, 2021, in the Tianjin production base of Evergrande Automobile, Liu Yongzhuo said to many strategic partners that he would ensure the launch of the first mass-produced car, the Hengchi 5.
Hengchi 5 is one of the 9 models that Evergrande has developed and is positioned as a pure electric luxury SUV. In the plan of Evergrande in the first half of 2021, Evergrande will develop 6 models at the same time. However, as China Evergrande Group announced that it is expected to record a net loss of 4.8 billion yuan in the first half of 2021, and it is rumored that it plans to sell Evergrande After the news of the auto shares, Evergrande gradually suspended a number of vehicle development plans.
However, the Hengchi 5 is one of those models whose production is not hindered but accelerated. In fact, before Evergrande Group’s financial problems attracted widespread attention from the outside world, Evergrande Automobile had already shifted its production focus to Hengchi 5.
According to Caijing Auto, in order to speed up production, Evergrande will shift its production focus to the Tianjin factory with mature plants, production lines, testing grounds and qualifications in June 2021. The Shanghai factory personnel and equipment will also be transferred to the Tianjin factory. In July, Evergrande Automobile urgently switched the production line of the acquired NEVS 93 model of Guoneng Automobile to Hengchi 5.
As for the reason for choosing to launch the Hengchi 5 first, Evergrande Motor explained to the outside world that the development progress of the Hengchi 5 is faster. If interpreted from a market perspective, it is not difficult to find that in addition to the faster development progress of Hengchi 5, more importantly, its A-class SUV positioning under 200,000 yuan may help Evergrande to quickly obtain market funds to fill the loopholes.
A fact that can be confirmed is that the Hengchi 6, which sells for less than 200,000 yuan, has similar treatment to the Hengchi 5. Last year, Evergrande asked unrelated R&D personnel of the Hengchi 5 and Hengchi 6, as well as most of the production staff at its Shanghai and Guangzhou manufacturing bases, to take several months off.
From the perspective of Evergrande, the market for Hengchi 5 and Hengchi 6 is a piece of fat. According to the production capacity planning of Evergrande’s auto products, the entry market for Hengchi 5 and Hengchi 6 is expected to account for 43% of the total market share.
At the same time, the two are both SUVs, which can further attract more users’ attention.
According to Zhiyan Information, the proportion of SUV sales in passenger car sales in China is increasing, from 17.36% in 2014 to 38.44% in 2021. In 2021, the total sales volume of SUVs in China will reach 10.101 million units, an increase of 640,000 units from 2020.
The SUV, which is like a duck to water in the Chinese auto market, has been adopted as the first model by many new car-making forces. The first mass-produced models of Xiaopeng, Weilai and Ideal are all SUVs.
The launch of a mass-market and well-received SUV will open up the market for Evergrande’s first mass-produced model.
Hengchi 5 and Hengchi 6 could have been chosen as the first model of Evergrande Auto. However, under the circumstance that Evergrande Auto’s capital chain is tight, Hengchi 5, which has a slightly faster development progress, has become the must-choice answer for Evergrande.
If the pre-sale results of the Hengchi 5 are good, it may be able to win a lot of funds for Evergrande and ease criticism; if the pre-sale results are dismal, it will become a problem whether the follow-up models of Evergrande can be mass-produced.
More importantly, Evergrande’s industrial transformation from real estate to new energy vehicles in the next 10 years will also be affected to a large extent. One day after Xu Jiayin, the founder of Evergrande Group, announced the industrial transformation of Evergrande, Evergrande rose 6% at one point and closed down 0.7%, which shows that the market is happy to see Evergrande develop its new energy vehicle business.
And Evergrande Motor’s introduction of pre-sale benefits such as delivery of the car payment and the possibility of returning the car and refunding the car within 15 days after picking up the car is one of its means to increase another win as much as possible. is rare.
Hengchi 5 is a battle that Evergrande must win.
Summarize
“We will do everything possible to introduce international talents, introduce advanced technology, cooperate with the world’s top parts suppliers, integrate global wisdom to build Chinese cars, and strive to become a world-renowned national car brand.” Pre-sale at Hengchi 5 At the beginning of the meeting, Liu Yongzhuo said so.
In the current fierce competition in the new energy vehicle market, it is difficult for new entrants to win the next round of corporate knockouts, and it is even more difficult to become a global national car brand. This requires not only product quality, but also automotive ecology, services, etc. Complementary for a better experience.
For every brave warrior with a dream, we give the greatest respect, but also remember in the adventure: don’t be choked by suffocating dreams. Leifeng Network Leifeng Network Leifeng Network
This article is reproduced from: https://www.leiphone.com/category/transportation/fcJvpKueHJ9Imd2R.html
This site is for inclusion only, and the copyright belongs to the original author.