Cooperate with CCTV Spring Festival Gala to live broadcast and bring goods? Yuanwang Technology said that it is “under negotiation”

Yaowang Technology may not be as famous as Yu Minhong’s Dongfangxuan, but it is now the head live broadcast company of Douyin Kuaishou. Being able to discuss cooperation with the Spring Festival Gala, it is estimated that there is a short video platform behind it.

In the early PC Internet era, Yaowang Technology was well versed in network marketing. In the later new media era, with the help of public operations, it has accumulated a massive user base during the bonus period. Yuanwang is now working hard in the live broadcasting circle, and has a huge lineup of signing talents under his own banner. This is also due to the artist resources accumulated in the early years of operating MCN, and it also benefits from the support for institutional traffic in the algorithm mechanism of the short video platform. It has to be said that Yuanwang Technology once again stepped on the dividend of the platform. However, how long this dividend can last is still unknown.

As we all know, live broadcast e-commerce is a business model that relies heavily on individual anchors, and it is precisely because of this that its replicability is limited. The emergence of MCN institutions, like the “antidote” to this problem, has made it possible to incubate Internet celebrities in batches and operate live broadcast rooms in batches. But you must know that once the live broadcast e-commerce with a high threshold reaches a large scale, the problems it will cause are self-evident.

For the survival and development of enterprises, there is nothing wrong with flexibly adapting to the changes of the times and iterating their own business. Yuanwang Technology, which has been chasing hot spots, has eaten up the short-term traffic dividends and brought huge profits to itself. But in the long run, Yaowang Technology, which relies on external resources, channels, and traffic, may eventually face unknown risks due to its own weak foundation.