36 Krypton learned that the flexible employment supply chain platform ” Blue Bird Cloud ” has received a new round of tens of millions of A+ rounds of investment. This round is led by Kuehne + Navigator, followed by old shareholders. Previously, the company successively received Zijing Capital’s angel round investment in April 2019, Tsingshan Capital’s Pre-A round of investment in September 2019, and the A round of investment from Challenger Ventures and Kuehne & Schneider in June 2020.
This round of financing is mainly used to form an operation team to improve the platform’s service capabilities for the labor supply chain; to expand the marketing and sales team to improve the company’s ability to acquire customers; and to expand into new industries.
The pain points of rigid demand in high-liquidity industries have created a real demand market of hundreds of billions. Temporary tools have the characteristics of small demand certainty, large number of employees, and low skill threshold. Blue Bird Cloud uses a set of digital tool matrix to link employers, labor agencies and temporary workers. Currently, it has established cooperative relations with hotels, restaurants, manufacturing factories and other industries with high-frequency temporary labor needs.
The employer sends out a labor demand form in the blue bird cloud SaaS system, and the labor service company can receive the order on the blue bird cloud platform, and confirm the temporary workers who will start work in the system and schedule the workers. After the system confirms the start of work, the temporary workers start work according to the system instructions, complete the labor attendance check in the blue bird cloud system, and finally settle the wages according to the system records.
“We use a system to connect ABC in series, that is (Agency, Business, Customer), to link the employer, the supplier, and the part-time party, so as to realize the whole process of employment supply, management scheduling, and salary and tax settlement. Going online can save labor costs, improve labor efficiency, and avoid labor risks for enterprises.” Jin Cai, founder and CEO of Bluebird Cloud, told 36 Krypton.
Tuyuan Enterprise
In terms of profit model, Bluebird Cloud mainly collects SaaS service fees from labor companies and labor service providers, and at the same time collects related value-added service fees from the link, such as insurance and salary service fees. “We currently have enterprises in the hotel, catering and industrial manufacturing industries. Their temporary outsourcing employment accounts for 30%-40%. The turnover rate of workers is very high. The management of temporary workers by employers is very complicated, so This system is just needed.”
In terms of revenue, despite the impact of the epidemic, Blue Bird Cloud has maintained an annual growth rate of 80%. Jincai introduced: “The epidemic has made the service industry feel the pain of employment. Most of the enterprises served by Blue Bird Cloud are high-end chains. The more hotels and restaurants are half-open and half-closed, the greater the demand for temporary employment models. Therefore, it is expected that This year’s annual revenue will further increase.”
In terms of customer acquisition, the Bluebird Cloud platform has a bilateral network effect. Blue Bird Cloud will first cooperate with labor companies through local promotion. These companies are generally the headquarters of chain groups. And after the enterprise first implements the SaaS system, because learning is a collaborative link, it requires suppliers to also implement the system. Suppliers must bring in part-timers when sending people and making settlements through the system. If the platform is to step in from the supplier side and vice versa.
Now Bluebird Cloud has linked nearly 1,000 labor companies, nearly 5,000 labor service companies and about 2 million part-time workers.
In the early days, Lanniaoyun took the hotel industry as its main target customer, and now it accounts for nearly 40% of the high-end hotel industry, becoming the exclusive or group supplier of Shangri-La Group, Marriott Group, and Hilton Group. After 3 years of development, Blue Bird Cloud has further expanded to retail, catering, manufacturing factories, golf chains and other industries.
After linking to the labor intermediary through the employment enterprise, Bluebird Cloud provides paid and free services to the labor intermediary. The free version meets the basic coordination needs of labor agencies and employers, and the paid version adds services to assist labor agencies in managing their temporary workers. Lanniaoyun told 36Kr that the current payment rate for labor agencies is 5%-6%.
At present, the platform has gathered a large amount of labor supply and demand information. For temporary migrant workers, Bluebird Cloud will also launch a labor matching platform “Cloud Employment Network” to break the barriers between labor supply and demand and effectively empower the industry.
In terms of the team, the founder, Jin Cai, is a serial entrepreneur with many years of entrepreneurial and management experience in the field of human resources technology. In 2015, he founded a SaaS company focusing on scheduling in the service industry, which was later acquired. Liu Jian, the operating partner, used to be the general manager of Meituan’s high-end hotel business department, and experienced all the processes of Meituan’s hotel market from 0 to 1. Sales partner Yang Xin used to be an executive of Shiji Information, and has more than 10 years of experience in hotel and catering HR SaaS market operations. Xu Dong, the technical partner, used to be the head of Beisen Recruitment System and the head of the PaaS platform technical committee. He has rich experience in building large-scale SaaS and PaaS platforms. Other core members of the enterprise mainly come from UFIDA, Tencent, Ali, Intercontinental, Shiji Information, etc.
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related events
- Create a SAAS+ employment market integration platform, and the flexible employment supply chain platform “Blue Bird Cloud” received tens of millions of yuan in A+ round financing2022-12-06
- “Blue Bird Cloud” received tens of millions of A-round financing2020-06-22
- Bluebird Employment received tens of millions of yuan in Pre-A round of financing, led by Tsingshan Capital2019-11-01
- Lecai Technology received a strategic investment of 125 million yuan2019-01-02
- Woqu , a labor management service provider, received more than 160 million yuan in Series B financing2018-11-27
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