With the official introduction of the “three-child policy” and the continuous improvement of the consumption power of the middle class, the demand for vehicles for family travel is being activated little by little, and the MPV market is also revived.
Following the release of Lantu Dreamer, the second new force MPV model this year was also officially launched.
On the evening of May 16, Denza, a joint venture brand between BYD and Mercedes-Benz, released a new MPV, Denza D9, with a pre-sale price range of 335,000 to 460,000 yuan; in addition, it also launched a founding model with a pre-sale price of 660,000 yuan, limited to 99 units.
Denza D9 has a length, width and height of 5250/1960/1920mm and a wheelbase of 3110mm. A total of 6 configuration versions of DM-i super hybrid and pure electric have been launched.
The DM-i super hybrid version has a comprehensive battery life of 1040km and a pure electric battery life of up to 190km. It can be used for fuel and electricity. The fuel consumption per 100 kilometers is as low as 5.9L. It is equipped with 80kW DC fast charging, and the 30%-80% charging time only takes 25 minutes. .
The EV power system is based on the e-platform 3.0, equipped with an eight-in-one electric powertrain, a wide temperature range heat pump system, BYD ace technology blade battery, etc. The CLTC can last up to 600+km, and it can last 150km after 10 minutes of charging, 30%- 80% charging time 30 minutes.
In addition, Denza D9 is equipped with Denza Link ultra-intelligent interactive cockpit that can realize 5G speed connection. It has the world’s first seven-screen interconnection design, with black gold, flat UI design and full-scene intelligent voice system, supporting four-tone zones Continuing conversation, visible to speak.
At the same time, D9’s new Denza Pilot advanced intelligent driving assistance system supports L2+ intelligent driving assistance functions, and has an all-round perception system with 24 sensors, making safe driving more intelligent.
Before the release of Denza D9, the market may not have any concept of this brand, but Denza has been established for 12 years.
Denza, a joint venture created by BYD and Mercedes-Benz parent company Dailem, was “born with a golden key” at the beginning of its establishment. BYD and Dailem each held 50% of the equity and made great efforts to build electric high-end models. However, since the establishment of Denshi, sales have been bleak, and there has been no achievement in 12 years. Not only did they fail to meet the initial expectations of the two companies, but they were gradually distanced by other new forces.
In December last year, Dailem announced that it would sell a 40% stake in Denza to BYD, which is planned to be completed in mid-2022. In other words, after that, Tengshi will be held 90% by BYD, and Dailem will only hold 10%.
At the press conference, BYD Chairman and President Wang Chuanfu also said that Denza made a series of important adjustments in December last year. In the future, Denza’s strategic development will be led by BYD and supported by Mercedes-Benz.
Although there is no longer Dailem’s strong support, Denza’s determination is still not small. Denza plans to launch three models in the next year and several luxury new energy models in three years.
At the press conference, BYD also revealed that since then, all Denza product series will enjoy the empowerment of BYD’s “big fish pond”: e-platform 3.0, DM-i super hybrid technology, “sandwich” structure blade battery and so on. According to the plan, Denza will launch five series of various products in the future, covering MPV, SUV, sedan and urban sports car.
Not only that, DENZA will establish an online + offline channel model. Online, Denza will adopt a full-link digital car purchase service system to realize the visualization of the order system, from ordering to delivery, with transparent prices and checkable progress; while offline, Denza Experience Store, Denza Center and Denza MINI will be provided. Center and other modes.
Zhao Changjiang, general manager of Denza Sales Division, announced at the press conference that Denza will complete the layout of 200 offline stores this year, covering 68 cities across the country.
Since the establishment of the Denza brand, the sales volume is still less than 30,000 units. In addition to the D9 just released this year, there is only one model on sale, the Denza X, which contributed 4,783 sales last year, with an average monthly sales of less than 400 vehicles. Now, the newly released Denza D9 is obviously going to take up Denza’s sales banner and let the market see Denza’s existence again.
Can Denza D9 compete with the previously released Lantu Dreamer, and the upcoming MPVs of Ji Krypton and Wei brand? Let’s wait and see. After all, there is no doubt about the strength of BYD, and with Mercedes-Benz as a blessing, maybe Tengshi may really usher in a turning point.
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