The year that is about to pass has not been easy for enterprises, especially small and medium-sized enterprises.
Many companies even had to declare bankruptcy. But there are also some companies that can go against the wind and reap the results after a long investment. Chiqi Technology is the latter.
In 2022, the public’s consumption ability and willingness will be tightened, and with it, brands will face a new round of growth challenges.
MarTech companies, which are closely related to the brand, have also fallen into a slump in development, and the accompanying result is the reduction of business lines and large-scale layoffs. Chiqi Technology, which builds data and marketing product systems for customers, still maintains rapid growth.
In the conversation with Cheng Huayi, the founder of Chiqi Technology, Leifeng.com learned that since this year, Chiqi Technology has achieved considerable growth in terms of revenue and company size.
In terms of personnel size, the number of employees of Chiqi Technology has increased by 20%-30%. In terms of income, it is almost doubled. In the first half of this year, Chiqi Technology’s revenue reached 2.5 times that of the same period last year.
Being able to reap such miraculous effects is the accumulation of Chichi Technology over the past few years.
Cheng Huayi explained to Leifeng.com, “When we first entered this industry, this market hardly existed. Refined marketing or using products to promote marketing was not the mainstream, and China was still an incremental market. In this case, those marketing People don’t have a lot of motivation to really do refinement.”
At that time, it also encountered a lot of difficulties, but fortunately, Chi Chi persisted all the way, and only then did he achieve what he is today.
After 2018, China began to gradually change from an incremental market to a stock market. If you don’t do refined marketing: activate old customers and stimulate potential customers, you may not be able to survive, and there will be more and more demands for precision marketing.
In the incremental market, marketers have little motivation to implement precise strategies. “I don’t do anything every year, and I can grow by 20%, so why bother?”
But after 2018, China’s dividends began to disappear, and the traffic dividends and demographic dividends gradually disappeared. From the incremental market in the past to the involuted stock market, if you still do not do precise marketing, you may be eliminated by the market.
Chiqi Technology chose a difficult but correct path. In the past few years, they have always adhered to the product system route and product orientation.
It is also this choice that makes the accumulation of customers more slowly, until the middle of 2021, there will be no concerns in this regard.
Up to now, the clients served by Chichi Technology include well-known enterprises such as Procter & Gamble and Unilever. According to Cheng Huayi, the customers served by Chiqi are mainly leading brand companies, almost all of which are Fortune 500, and the order renewal rate is almost close to 100%.
In Cheng Huayi’s view, advertising in the past was like extensive management, and it was cast casually. But now, advertising will be more about efficiency. At the same time, we must pay attention to operating private domain traffic and increase the repurchase rate.
The investment of Chiqi Technology over the past few years is reaping returns. While revenue continues to grow, Chiqi Technology is expected to achieve profitability this year, and the future is even more worth looking forward to.
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