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Text / Wu Yihan
Source/Photon Planet (ID: TMTweb)
“This is a game of capital harvesting capital. If you don’t pay attention, you will become a leek.” Duan Peng, a digital collection player, said with emotion.
In May of this year, Duan Peng came into contact with a collection platform. Only a dozen collections can be combined into a platform of land, and this land can be permanently empowered and permanently purchased in advance. According to Duan Peng, a piece of virtual land can be sold for 30,000 to 40,000 yuan.
The skyrocketing price made some players completely lost their minds, and some people even increased their positions when they rose to almost 2,000. Since Duan Peng came into contact with this platform late, he did not have any empowerment and only bought one collection. When it rose to 2000, he thought that it would continue to grow and he would not sell it. Later, the price fell back to 500. Due to the floating loss, Duan Peng’s collection has not been sold yet.
Unexpectedly, two months later, the collection fell directly to 60, and those players who bought at a high price and have not yet sold were crying without tears. And some players spend tens of thousands on the platform to buy the land, just like that.
Some people make money and some people lose money. “The platform issues collections, as long as someone buys them, they will make money. And the market’s ups and downs will only affect the players the most, and only the players will lose money.” As Duan Peng mentioned earlier, when the collections rose to 2,000 yuan At that time, those who took over the plate became the leeks that were harvested.
The digital collection platform “Magic Core”, which was closed by Tencent not long ago, has not opened the trading market and transferred it from beginning to end. This makes many collectors feel desperate. Players on some other platforms are also worried about whether this will affect the value of their collections.
Due to domestic regulatory reasons, some big platforms such as Baidu, JD.com, Ant, etc., like Tencent, dare not open the market for collection transactions rashly.
In contrast, small platforms have not been severely impacted in the short term because of their large number and difficulty in supervision. For this reason, many players who want to cash out quickly have gathered. However, there is a large platform in front of it to shield it from the wind, and some small platforms take the opportunity to play a marginal ball for profit.
A collection is a collectible thing with artistic value. But in fact, what people are looking at is the money and interests behind the transaction of collections.
It is the original intention of the entrants to have a profit
In April of this year, Wang Xin began to understand the concepts of “metaverse” and “digital collection”. He was doing tasks on some part-time platforms and found that many people were pulling people to register on the Shuzang platform for a fee.
At first, Wang Xin didn’t understand why these people were paying to get people to sign up. Later, he learned that all the money was paid by Shuzang players, and they bought new ones to open the platform blind box. Some platforms give invitees some blind boxes, and invitees flock to open rare or ultra-rare collectibles.
The registration rewards of some platforms are around ten yuan, and Wang Xin has registered dozens of platforms in order to earn more rewards. At first, he didn’t plan to play, just for wool. During the registration process, he will download some platforms until he finds that some collections are beautiful, and he has changed from a wool party to a player.
As a player, Wang Xin checked a lot of information, trying to figure out what kind of charm the digital collection has, which can make so many people forget to eat and sleep.
During May Day this year, many digital Tibetan platforms have become popular. Wang Xin heard that the starting price of some platform collections is several hundred. It happened that he had registered before, so he re-downloaded the app. “I found that the platform sent a collection, that is, an ordinary picture, with no artistic sense.” He hung up a low price of 400 yuan suspiciously. Unexpectedly, the collection was bought in less than half a minute. .
Since then, Wang Xin has been working hard to collect and browse information in this field. He logged on to the platforms he had registered one by one, and found that he had saved a lot of collections. In a few months, his “wool party” also made a small profit.
From the end of June this year until now, the industry has entered a downturn, and Wang Xin’s enthusiasm has gradually cooled. However, he still occasionally pays attention to the market. After all, he still has some collections in his hands, waiting for the platform to open and give away.
Players like Wang Xin who don’t put money into it will never lose money. But most people are greedy and want more after tasting a little sweetness. They believe that high investment will lead to high returns, throwing money at the platform, rushing to sell the collection, and waiting for the appreciation.
Game between players and platforms
Passenger flow is the premise of capital flow, and for this reason, the digital Tibetan platform has been attracting new ones. In fact, most of the users who sign up for these platforms are experienced players, and some of them usually sign up for dozens or even hundreds of platforms.
In order to attract users and complete fission, some platforms also set up certain rewards for pulling people’s heads. The platform will divide the grades according to the number of players who invite new players to register and give different rewards. In order to grab a good collection, the players launched a robbing rally, aiming to pull up new rankings and the highest rewards, and players paid for new registrations out of their own pockets.
As long as the value of the reward is higher than the cost of pulling new ones, there will always be people who will work hard.
It has to be said that these platforms are well-planned and compete with collections and rankings to induce players to take the initiative to spend money on them. That’s how Wang Xin was pulled into this field, and finally became a veritable player.
Most players, like Wang Xin, are there to make money. We understand that many people spend a little money on a cheap product and wait for the price to go up. In order to obtain first-hand information and not miss the best selling points, these players will also join various collection groups and keep an eye on the trends of various platforms.
There are many platforms, large and small, in the market now, and the levels are uneven. Some platforms often experience system failures during the registration process, resulting in users being unable to complete the registration. Whether the platform can be successful or not depends on its planning ability and its own background, which determines how much passenger flow and capital flow it attracts.
Initially, most platforms will have some empowerment and airdrop activities, but at the moment when platforms are springing up like mushrooms after a rain, they have obviously fallen into homogenization. Now the platforms get together to engage in activities. When the market is in a downturn, the platform cannot survive at all by these means alone. Therefore, the platform can plan ingenious activities and gameplay, which will likely increase the price of the platform’s collections.
Second, it’s about the background of the platform. Experienced players generally research corporate information when a new platform is born to see if it has sufficient funds and a solid background.
There is a high probability that players will not focus on small platforms that are new to the game. They will only sign up, receive a free airdrop, and stay on the sidelines. This has resulted in the new platform attracting less passenger flow and capital flow, and lack of money-making opportunities. If the background of this platform is average, and the planning cannot keep up, there is basically no way to go, and even some collections that are sold in small quantities will become slow-selling items.
Player Liu Xiaoyi said that some platforms that have some potential but the value of their collections have been slow to rise, or platforms with sufficient funds, they will find some institutions or platforms to raise prices by themselves. After some operations, all the items suddenly increased in price. At this time, some sensitive players immediately noticed that they flocked to buy bottoms until a key point, and then sold at a high price. A few players who seize the opportunity can make a fortune at this node, but more players are trapped in it.
In this way, some platforms will be hot in the market for a few days, and in the end, they will be harvested by the bookmakers without exception.
At a certain period of time, even if the prices of all the collections are greatly reduced, there are still some players who believe that the prices will rise in the future. It’s just that if you make a mistake in your judgment and buy at the high point, you will lose a lot of money in it.
Even if the player buys at the low point, there is less rationality and more gambling luck, because no one can be sure that the price has really bottomed out.
Duan Peng said, “I came across a platform. In less than three days, the price of a certain collection crashed from around 800 to 70 yuan, and then fell all the way, and even fell below the breaking price of 30 yuan, until it reached more than ten yuan. I just stopped the car.” He believes that the responsibility lies with the platform, and he only cares about cutting leeks, not his reputation.
In essence, this is a game of drumming and passing flowers. Most players often end up as leeks, and only the platform manipulates all of this behind the scenes and quietly completes the harvest.
The red and black of the trading market
At present, many Shuzang platforms have not opened transactions. If players want to trade, they will go to third-party trading platforms.
Initially, due to the imperfect system of third-party platforms, there will be many problems in the transaction process. For example, the platform to which the collection belongs suddenly shuts down the transfer, and if the collection exceeds the pre-sale time by one day, the consignor will have to pay a deposit of 100 yuan.
Some people have seized this loophole and squatted on various platforms, staking other people’s deposits. Once they find out that there is a platform closed for gifting, they immediately go to buy the collections of this platform, especially those that do not have a pre-sale period. Later, the platform also found this problem and made corresponding adjustments.
Third-party platforms put a lot of “harvest” pressure on those collection platforms.
If the platform opens its own market and closes the transfer, players can only sell it on the platform. But when the transfer is turned off, it just shows that the platform is not for the collection and gift of collections, but purely for hype and cutting leeks. Therefore, there are also some platforms that will not close the transfer.
An important reason for the survival of third-party platforms is that many collection platforms have been slow to open the trading market after they have been transferred, and these collection platforms have withdrawal thresholds. If a player sells a collection worth more than ten or twenty yuan on a third-party platform, he can withdraw it directly, but if it is traded inside the collection platform, the player cannot withdraw it.
For ordinary players who register on multiple collection platforms, the price of the collections they get through registration is not too high, usually around ten yuan. If players take the collections of each platform to a third-party platform for sale, they can add up and leave the game. However, if players trade within each collection platform, the money that each platform can earn is quite limited, and as a result, one platform cannot be raised.
People are bound to produce all kinds of contradictions under the profit-seeking hype.
In order to make some petty profits, there are philistines who fight hard, and often scold each other when they disagree. There are also some scammers who will take the opportunity to make money during the transaction process. Some players find it troublesome not to go through the platform or to a third-party platform, but to trade directly and privately, and the seller will be blocked by the buyer after transferring the item. Of course, these generally only exist in some low-priced collection transactions, and the losses will not be too large.
Duan Peng saw a consignment record of a collection on a certain platform. A player sold a synthetic collection at a price of 9,000 yuan. It changed hands 4 times in five days, and the price dropped to 6,000 yuan. Almost all the latecomers were pickers. , the per capita loss of thousands.
“For ordinary players, it’s not so much an investment as a gamble. Winning or losing depends on luck.”
At present, the digital Tibetan market is in a downturn, and no one is sure what the future trend will be. This is very similar to the previous virtual currency. It is a virtual market formed based on cyberspace, and players are constantly introduced to buy, trade, and hype in order to seek huge profits.
As long as it is profitable, there is a market. This game of drumming and spreading flowers may appear in various forms in the future, changing patterns to harvest leeks.
But the sledgehammer of supervision may fall at any time, and at that time, everyone will be reduced to chicken feathers.
Note: All characters mentioned in this article are pseudonyms
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