Digital Transformation: A Sustainable Evolutionary Journey (with report)

There are no two identical paths in the world. Whether it is the Western wisdom that “all roads lead to Rome” or the Eastern philosophy that “the world leads to the same goal but different routes”, the ideas behind them are all the same. The same is true for the digital transformation of enterprises-each enterprise may have different realization paths, but their core goals are the same, that is, through clearer vision, more advanced technology, more agile organization, and richer human-oriented experience , ultimately achieving stronger, sustainable performance growth.

In the current world, major changes unseen in a century are accelerating, and the global political, economic, and social development patterns are undergoing profound turmoil. While bringing unprecedented severe challenges, they also breed new development opportunities. Throughout history, no matter how the macro environment changes or how the economic cycle changes, every progress of mankind is accompanied by the development of science and technology. At present, digitization has become the most important force to accelerate social and economic development. As pointed out in China’s “14th Five-Year Plan” Digital Economy Development Plan, the digital economy is developing at an unprecedented speed, with a wide range of radiation, and with an unprecedented degree of influence. Factor resources, the key force to reshape the global economic structure and change the global competition pattern. “Accelerating the construction of a digital China” has become a major strategy for the country in the new development stage and a key measure to build a new competitive advantage for the country. Under the new situation at home and abroad, we are even more convinced that digital transformation is a sustainable evolution process that enterprises must go through, and more and more enterprises will change from “have to transform” to “take the initiative to transform”.

Adhering to the belief that “digitalization is the means, transformation is the goal”, as early as 2013, Accenture took the lead in proposing the concept of comprehensive business digitalization, and launched the research on the digital transformation index of Chinese enterprises in 2018, and is committed to practicing it together with our customers “Sustainable Digital Transformation”.

2022 is the 35th anniversary of Accenture’s business in Greater China, and it is also the fifth year that we have been tracking the progress and achievements of digital transformation of Chinese enterprises. Our previous research topics covered “high-quality development”, “deepening digital transformation”, “resilient innovation” and “sustainable development”.

Through this series of research, we have witnessed and helped the steady development of digital transformation of Chinese enterprises. 5G, big data, artificial intelligence and other technologies and related infrastructure have been continuously matured and improved in the past five years, while new technologies such as metaverse, blockchain and quantum computing are also developing rapidly. We can foresee that in the next “14th Five-Year Plan” period and in the future, the digital transformation of Chinese enterprises will make further progress.

The superposition of multiple factors in the external environment this year has caused enterprises to bear the burden and move forward, and have to adjust their investment strategies. But we are still pleased to see that the leading companies in the field of digital transformation have reached 17%. Adhering to long-termism, they firmly promote sustainable comprehensive transformation, expand their advantages, and obtain stable returns from digital investment. Our five-year continuous follow-up research found that the differentiated characteristics of leading companies are reflected in four dimensions, namely mission-driven, human-oriented experience, resilient operations, and digital base. In different dimensions, the advanced results of enterprises are not the same. Anchoring the direction and following the advanced laws of capacity building in different dimensions is the key to steady and long-term progress. On this basis, we launched the “Digital Enterprise Evolution Map” for the first time in this year’s report, clarifying the characteristics of ten subdivided fields under the four dimensions, aiming to help enterprises find their own positioning and clarify advanced priorities.

At present, digital transformation has penetrated into all walks of life, making the boundaries of industries increasingly blurred; disruptive innovation will continue to maintain exponential growth, opening up unlimited growth opportunities for enterprises. Enterprises based on a digital base, driven by mission, capable of resilient operations, and emphasizing people-oriented experience are truly future-oriented and sustainable enterprises, and they will win in the era of “comprehensive enterprise remodeling”.

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