Home appliances, can they be used, or are they healthy? In the past, many people would think that old home appliances can continue to be used as long as they are not broken, but after the special period of the epidemic, health has become people’s primary expectation for home appliances. When should old appliances be replaced and how should they be replaced? In order to allow everyone to experience a healthy and smart life, the Shandong Provincial Government and Haier Smart Home have already “shot”.
On June 17, Haier Smart Home, together with the Provincial Department of Commerce, the National Development and Reform Commission, the Department of Industry and Information Technology, the Consumers Association and the Home Appliances Association, jointly launched the “Haier Huanxin Home Appliances Festival 2022 to enjoy the Shandong Consumption Year and the 13th Shandong Home Appliance Consumption Festival”. This year’s Huanxin Home Appliances Festival has a different surprise than before. In the words of Xu Meng, vice president of Haier Smart Home and general manager of China, it is to bring users the best solutions, the best rights and the best services.
So, what kind of different experiences will Haier Huanxin Home Appliances Festival bring? Let’s take a look together!
Benefits are different: government-enterprise union, double benefits
At present, the problem of “extended service” of old home appliances is becoming more and more prominent. Many products seem to be no problem and can still be used, but some parts will age and rust or even “wound” during long-term use, which will bring safety risks. To this end, the government and enterprises have begun to take action, and have given a variety of solutions in establishing and improving the replacement mechanism and reducing the cost of people replacing home appliances.
The government has taken the lead in establishing a mechanism for regular replacement of home appliances. In previous years, Shandong Province usually issued policies for publicity, but this year is different. A few days ago, the Shandong Provincial Department of Commerce, the Shandong Provincial Department of Finance, and the Shandong Provincial Bureau of Statistics jointly issued the “Several Measures for Promoting Home Appliance Consumption in Shandong Province”. At the same time, the Ministry of Commerce issued 200 million yuan of consumer coupons to carry out household appliances benefit activities to encourage consumers to trade in old ones for new ones.
Haier Smart Home took the lead in responding, and the dual benefits of government-enterprise linkage benefit the people. In addition to the direct payment of consumer subsidies by the provincial government, Haier Smart Home, as an industry leader, also took the lead in responding to the government’s call. Specifically, Haier Smart Home invested 30 million to bring the original price subsidy for trade-in, and formed a dual benefit “exclusive to Shandong people” with the provincial consumption subsidy. Help consumers easily “renew their homes”.
How to participate? During the event, users can use the shopping voucher of the old machine to evaluate and receive a new subsidized stored-value card of the same amount through the “Haizhiyoudubai” applet, and the card can be used in combination with the consumption vouchers issued by Shandong Province. There is no need to worry about the replaced old machine, Haier service corps will come to the door to remove the old home appliances, which saves worry and effort.
Different choices: meet the diverse needs of users
This year’s Home Appliance Festival is also an opportunity for consumers to fully embrace a healthy and smart life. In addition to government-enterprise linkage to benefit the people, Haier Smart Home also provides precisely customized smart home life solutions for the differentiated needs of users. “The essence of rejuvenating home appliances is life rejuvenation.” Xu Meng said at the scene, “In the context of such a post-epidemic era after consumption upgrades and superimposition, a huge change in consumption is that quality consumption and healthy home appliance consumption have become the mainstream of people’s consumption.” Because of this, Haier Smart Home always keeps an eye on changes in user needs and brings users a quality life and a healthy and beautiful life.
To this end, Haier Smart Home has upgraded the three-level brand strategy of high-end brand, scene brand and ecological brand to realize the upgrade from product experience to scene experience upgrade, and then to lifestyle upgrade to meet the diversified living needs of users. In other words, users who choose Haier Smart Home not only choose his quality and reputation, but also choose more advanced technology, more comfortable experience, and a more desirable lifestyle.
Brand upgrade – create high product value and upgrade the user’s better life experience. The core of high-end brands is Casarte. Based on the idea of user value first, we use better quality and experience to enhance the value of products. During the Home Appliance Festival, Haier Smart Home will launch 127 popular products to provide users with high-quality smart and healthy life solutions.
Take the refrigerator equipped with Casarte MSA oxygen control and fresh-keeping technology. You put a plate of leftover strawberries in the refrigerator and only remember it a few days later. At this time, you must think they have dried and changed color, but the truth is However, the strawberries are still red and moist, and they will not become loose and stale; there is also the dual-tower soft air technology of Casarte Air Conditioning, which can blend the air out of the air conditioner with the indoor air and then blow it out. When the wind blows towards you, you must feel a comfortable “golden temperature”. Even if there are elderly people and children at home, you don’t have to worry about getting cold or dry.
Scenario upgrade – create high user value and customize smart homes for users. The core of the scene brand is “Tri-Winged Bird”. As the world’s first scene brand, Tri-Winged Bird brings users a complete solution of 1+3+5+N whole-house intelligence and all-scenario, through the whole house distributed brain The screen is integrated into each space scene to create the best user experience of distributed intelligent control of the whole house.
We can use the scene in the live musical “The Wonderful Wisdom Home” as an example: when you come home from get off work, you want to take a hot bath, and the smart home brain has actively adjusted the water heater to the most comfortable 37 ℃ according to your living habits. After going to bed at night, the smart pillow will record your sleep curve throughout the process, and upload the data to the smart home brain. The smart home brain will actively control the air conditioner to adjust the temperature to avoid being woken up by freezing or hot. In the second half of the night, the air conditioner detects that the concentration of carbon dioxide in the bedroom is too high, and will actively open the fresh air, so that you can sleep more comfortably and have more energy during the day.
Life upgrade – create high ecological income value, and provide users with clothing, food, housing, entertainment and life services. For Haier Smart Home, the ecological brand represents a smart life, providing users with a smart life service with lifelong care. While others are still providing products and hardware, Haier Smart Home has provided users with a one-stop lifestyle experience upgrade based on an open ecosystem.
At the scene, Xu Meng showed the latest ecological achievements of Haier Internet of Foods. In response to the user’s “eating” needs, the Internet of Food has created the “fourth way of dining”, which allows users to eat master dishes at home by creating an ecosystem of pre-made dishes. Behind this, the Alpha Fish platform created by Haier Food Network has integrated 110+ resources in the pre-made food industry and brought 50 pre-made dishes.
Such an intelligent life is not difficult to achieve. Whether you want to be online or offline, whether you are a family of three or a two-person world, from the preliminary design, mid-term construction, and later home appliance support, Tri-Winged Bird can be all-inclusive from start to finish.
The core is different: Responding to the government’s call to create a quality life for users
At a time when the multi-party economy is under pressure, the environment is changing, and consumer confidence is in urgent need of boosting, this government-enterprise joint project radiates across the province and is of great significance to the economy. The reason why the Shandong Provincial Government chose to join hands with Haier Smart Home is nothing more than trust in its brand, recognition of its transformation, and consensus on its strategy.
Responding to the government’s call is a manifestation of Haier Smart Home’s social responsibility. For the Huimin project, it is natural to choose a brand that is “closer to the user”. Haier Smart Home actively responds to the government’s call every time, and actively participates in the process of creating a better life for users by benefiting the people.
In April this year, under the guidance and support of the Provincial Department of Commerce, Haier Smart Home issued 18 million yuan of home appliance consumption coupons and trade-in coupons to consumers across the province. The number of coupon purchases reached 20,000, and the retail sales exceeded 450 million. Yuan. This time, Haier Smart Home is even more aware of the key difficulties in the process of replacing old home appliances with new ones, and has launched a subsidy for the original price of old home appliances to solve the problems of old home appliance disposal and new home appliance installation services in one-stop.
Digital transformation allows Haier Smart Home to maintain zero distance from users. Behind this is Haier Smart Home’s leadership with advanced strategic layout thinking, creating the best experience for users throughout the entire process through digital transformation.
Specifically, digital transformation enables Haier Smart Home to gain timely and accurate insight into user needs. “It’s not just the digitization of technical means”, Xu Meng said, the digitization of Haier Smart Home includes users, services, products and other aspects. How to find users, persuade users, move users and retain users, and create a digital platform for the whole process of user service from cognition to purchase to sharing, is the core connotation of Haier Zhijia creating the best user experience in the whole process.
Taking the best user experience as the starting point, Haier Smart Home adheres to the three-level brand strategy. Driven by the self-evolution of the chain group contract of the ecological brand, it has also achieved growth against the trend. In the domestic market, the Casarte high-end brand continues to lead, the three-winged bird scene brand is accelerated, and the ecological brand experience is iterated. Haier has been selected as the only IoT ecological brand in the world by BrandZ for 4 consecutive years.
We see that Haier Smart Home is moving forward on the way to popularize a healthy and smart lifestyle with user needs as the center. Through this government-enterprise alliance, it not only helps the industry to create new domestic demand space and new growth points for scenarios, contributes to boosting consumer confidence and accelerating replenishment, but also brings tangible benefits to consumers, releasing The differentiated cooperation value of “economic province + leading enterprise” has been realized.
Leifeng Network
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