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According to Douyin’s official WeChat account, Douyin’s official WeChat account announced that it has reached a cooperation with iQiyi, and will cooperate in the secondary creation of videos, as well as the planning of some video special columns authorized by each other, the current cooperation form and users’ expectations. Member performance and changes have not yet been announced.
It is reported that Douyin and iQiyi have reached a cooperation and will explore the secondary creation and promotion of long video content. iQIYI will authorize Douyin Group to authorize long video content with information network dissemination rights and sublicenses in its content assets, including many high-quality plays including “Mist Theater”, for short video creation.
In the future, users of Douyin Group’s Douyin, Xigua Video, Toutiao and other platforms will be able to re-create these works. The two parties have made specific agreements on the second creation of short videos such as commentary and mixed cutting, and will jointly promote the standardized use of intellectual property rights for long video content.
Douyin hopes to use the copyrighted works authorized by iQIYI to provide creators with greater creative space and inspiration. It also hopes to give more value to long videos with the creator’s talent and potential, so that more people can see iQIYI. excellent film and television works.
Video content has always been an important category for online consumption by netizens. Douyin and iQIYI agreed that this cooperation will be an important step in promoting the standardization of the use of intellectual property rights in film and television content, and achieve a win-win situation for both long and short video platforms, which is of great significance to both long and short video creators and consumers.
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