Financing丨“Cluster Chebao” completed 100 million yuan C+ round of financing, led by Zhongke Kechuang

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36氪 was informed that “ Cluster Che Bao ” received 100 million yuan in C+ round of financing, led by Zhongke Kechuang. In September last year, the company just completed a 100 million C round of financing led by Binfu Capital and Fengyuan Capital.

Founded in 2013 and headquartered in Guangzhou, “Cluster Chebao” is an Internet service platform for the automotive aftermarket industry. 36氪 has reported on it in detail . Through the S2B2C model, the platform integrates upstream suppliers and downstream terminal auto service stores, and then expands with value-added services in the aftermarket. The business areas cover auto beauty, maintenance, sheet metal painting, auto modification, used cars, auto insurance inquiry, and roadside assistance. Wait.

Founder and CEO Gao Qun told 36氪 that the company is committed to the construction of digital infrastructure in the automotive aftermarket, focusing on the operation standards, information systems, SAAS systems, supply chain integration, model database and other static data of auto service chain stores. Training materials for service stores and other directions were carried out. Over the past 9 years, with more than 80 directly-operated chain stores as experimental fields, Cluster Chebao has successfully carried out digital transformation on more than 200 traditional auto service stores.

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Gao Qun, the founder of “Cluster Car Treasure”, according to the interviewee

Since 2019, the cluster car treasure has expanded from self-operation to model replication through franchising and joint venture platforms . Previously, franchisees were concentrated in individual auto repair stores in Foshan, Guangzhou, and also to urban partners in Hunan and Guangdong provinces. After the franchisee enters the cluster car treasure platform, they still maintain the original brand and store operation. The platform will provide support for maintenance standards, supply chain, information system, training, logistics and warehousing, and enjoy the following benefits:

In terms of auto parts, franchisees can sell goods through the platform to reduce operating costs and solve capital turnover problems; in terms of maintenance services, Qunchen Chebao has established a remote technical diagnosis center to solve problems of difficult vehicles and niche vehicles in departments. Technical service issues; in terms of funds, the platform does not charge a franchise fee, which reduces the pressure of the store owner’s early investment and obtains benefits through post-service fees.

Gao Qunqun said that after two years of verification, Qunqunbao has the ability to export to the whole country. The platform has launched a franchise strategy of “one city, one business, one business and N stores”, that is, one county, one district, one town, one merchant. , one business and multiple stores, to help regional leading enterprises become stronger and bigger, and to solve the problem of “unlocked chain” that has plagued regional leading enterprises for a long time.

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“Cluster Car Treasure” C+ round financing conference, according to respondents

At the same time, the cluster car treasure has also begun to deploy “new energy vehicle after-sales service”, and has reached a strategic cooperation with Shenzhen Shengde (one of the important member companies of CATL). The two parties will conduct new energy vehicle vehicle condition inspection, three-electric system technical inspection, three-electric system maintenance, technical appraisal, parts installation and replacement, three-electric system accessories supply, new energy vehicle inspection and maintenance technical training and technical support services, battery recycling , new energy used car evaluation and appraisal and extended warranty and other fields all-round docking.

Referring to the market trend, Gao Qun said that the new energy vehicle industry is an important direction for the national economic transformation and upgrading and the development of the green strategy. 100 billion yuan market. Cluster Chebao will also seize this opportunity, and in the next year and a half, it plans to help franchisees establish 100 three-electricity specialized training bases, 1,000 community stores, and fully deploy the new energy after-sales market.

In terms of team, the founder Gao Qun was once the vice president of Gome, the general manager of South China Region, and the torchbearer of the 2008 Beijing Olympic Games. He has more than 20 years of operation and management experience in the home appliance chain industry and the auto service industry.

According to Gao Qunqun, with the completion of the C+ round of investment of Zhongke Kechuang, the IPO of Qunqu Chebao has also been officially put on the agenda, and it is planned to be listed in the next 2-3 years.

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