Nuggets have learned that the listing of the smart home brand EZVIZ on the Science and Technology Innovation Board has been approved, and it is only one step away from the listing. If there is no accident, Hikvision will harvest the first listed subsidiary.
1. The past and present of fluorite
It has been 175 days since the Shanghai Stock Exchange officially accepted the listing materials of fluorite on December 13, 2021, and now it has been approved for listing. However, it took 9 years from Fluorite’s birth to adulthood.
In 2013, Hikvision officially established the safe and intelligent life brand “EZVIZ”, and launched the first smart camera “Little Panda” C1 that year, and won the German Red Dot Design Award.
During the same period, Hikvision established another Internet business center and launched the EZVIZ IoT cloud platform, which mainly serves the access of EZVIZ smart home cameras.
From 2016 to 2021, “EZVIZ” successively launched a variety of products such as smart door locks, children’s robots, doorbells, etc. to expand the smart home scene; and released the “1+4+N” smart home IoT business system, its IoT IoT The number of devices connected to the cloud platform exceeded 100 million, and the monthly active users exceeded 35 million.
On December 13, 2021, EZVIZ officially submitted the prospectus, which was accepted by the Shanghai Stock Exchange.
2. Two core businesses: hardware + platform
According to the prospectus, in 2021, EZVIZ Network will achieve a revenue of 4.237 billion yuan and a net profit of 451 million yuan, achieving a 4th consecutive increase.
As of 2021, EZVIZ has a total of 3,802 employees, including 1,119 R&D personnel, accounting for 29.43%.
In terms of R&D investment, in 2021, EZVIZ’s R&D investment will be 490 million yuan, accounting for 11.57% of operating income. There are 49 authorized invention patents and 74 software copyrights, and 280 invention patents are being applied for.
At present, the main business of EZVIZ Network is divided into two parts: “smart home hardware products” and “EZVIZ cloud platform services”.
In terms of hardware products:
EZVIZ provides differentiated solutions for differentiated home scenarios, and builds a “4+N” smart home product system with smart home cameras, smart home entry, smart control and smart service robots as the core.
For example, in terms of home security, there are smart home cameras, infrared detectors, door magnetic sensors, fire detectors, sound and light alarms and other visual and perceptual products; in home security scenarios, there are smart doorbells, smart Products such as cat eyes and smart door locks.
In 2021, its smart hardware sales have approached 20 million units.
In 2021, EZVIZ will build an algorithm store on the basis of the existing AI open framework. Users can choose AI algorithms according to the needs of application scenarios to quickly customize solutions for home or home-like scenarios, or they can customize according to their own needs. The AI algorithm is updated and replaced.
In the future, EZVIZ also plans to gradually introduce AI algorithms developed by third parties to meet the diverse needs of users.
On the platform side:
EZVIZ cloud platform services are mainly divided into two parts, namely “IoT open platform” and “software open platform”.
In May 2020, EZVIZ started to build an IoT open platform, released a variety of module products such as Wi-Fi modules, Bluetooth modules and video modules, and officially opened access to hardware devices of other third-party brands.
These modules include the access protocols, AI algorithms and security procedures of the EZVIZ IoT cloud platform. Cooperative manufacturers can embed these modules into their own smart hardware to quickly access the EZVIZ IoT cloud. platform, and the company provides continuous equipment access and operation and maintenance services.
In addition to the IOT open platform, EZVIZ has created a software open platform for the development needs of industry customers in complex scenarios.
The platform embeds IoT components such as intelligent control and intelligent sensing, as well as visual management capability components such as video surveillance, video sharing, and audio and video interaction. Software developers and system integrators can use the API, SDK, and SaaS components developed by EZVIZ. and other technical tools to develop SaaS-layer applications, and build solutions for complex scenarios such as supermarkets, construction sites, farms, and communities.
As of 2021, the number of IoT devices connected to the EZVIZ IoT cloud platform will reach 159 million, the platform has more than 95 million registered users, more than 35 million monthly active users, and more than 200,000 domestic and foreign industry customers registered on the EZVIZ open platform.
3. Online and offline linkage, financing and development of new projects
EZVIZ’s products are sold online and offline.
Online sales are mainly through the self-operated mode of e-commerce platform and online B2C mode on Tmall, Amazon, JD.com and the company’s official mall.
Offline is divided into two ways: one is to open flagship stores and experience stores for direct sales; the other is to develop professional customers represented by telecom operators, house decoration companies and system integrators, and reach consumers through the latter.
As for the funds raised in this listing, the prospectus shows that EZVIZ will mainly invest in 4 projects, namely the EZVIZ intelligent manufacturing Chongqing base project, the new generation IoT cloud platform project, the smart home core key technology research and development project, and the EZVIZ intelligent manufacturing base project. Stone smart home product industrialization base project, with a total investment of 4.413 billion yuan.
Epilogue
It has been 9 years since EZVIZ was established. It has grown from an internal innovation project to a “big company” with a valuation of tens of billions: its business covers most countries at home and abroad, and its revenue and net profit have achieved continuous rapid growth.
With this listing, EZVIZ will usher in a new journey. Leifeng Network Leifeng Network
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