Gatling Fireworks Becomes the Number One Internet Celebrity in the Year of the Rabbit

27/01/2023
This year’s Spring Festival detonated the New Year elements on social platforms, none other than Gatling Fireworks. Gatling fireworks, named after Gatling machine guns, are a type of small-scale “combined fireworks” composed of more than a dozen or dozens of bead-spitting fireworks. Visual effects for tring gun shots. “If I didn’t let Gatling go, would I count it as the Spring Festival?” “I’m also the one who let Gatling go.” There are not a few people in Weibo and WeChat Moments who have this view. Once spread on social platforms, it quickly aroused imitation among young people. On New Year’s Eve, Shandong Dama pushed the popularity of Gatling fireworks to a climax with a performance of “Entering the Drama”. Gatling has increased from 20 yuan a piece in Liuyang to 60 yuan in Liuyang, and even directly increased ten times in some cities outside the city. A fireworks manufacturer facing bankruptcy even came back to life because of selling “Gatling”. | Related reading (Financial Association)

Toki

During the Chinese New Year, I saw videos related to “Gatling Fireworks” on the short video platform more than once. This fireworks fire, in addition to the background of loose fireworks policies in many cities, and the blessing of magical short video effects, accompanied by the herd mentality, became popular under the hype. The Chinese New Year is a lively event, and such special fireworks can be said to add icing on the cake to the taste of the New Year.

However, what I never expected was that the fireworks fire would also drive the stock market. In early November 2022, Zhao Weiping, the actual controller of ST Panda, had just been arrested, and by December 2022, the stock price had skyrocketed. Years ago, the only “firework stock” in China experienced a change, and ST Panda ushered in more than 10 daily limits, which also attracted regulatory inquiries. You must know that at this time, ST Panda is still in multiple difficulties such as the arrest of the actual controller, the investigation of its P2P platform, and the issuance of non-standard opinions on financial reports for three consecutive years.

The problems of ST Panda reflect the situation of many private enterprises blindly transforming and expanding during the development process and neglecting the other. Fortunately, the fireworks market has picked up, otherwise ST Panda may be doomed. Enterprise development does not necessarily mean addition in terms of quantity. It is also a wise choice to optimize and deepen the main business with appropriate subtractive thinking.

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