Today, Sensor Tower released the latest report. The report shows that the global mobile game revenue in the first half of 2022 was 41.2 billion US dollars (about 278.7 billion yuan), a year-on-year decrease of 6.6%. Among them, Google Play’s revenue was 15.6 billion US dollars (about 105.4 billion yuan), a year-on-year decrease of 14.8%… For the specific reasons, Sensor Tower analyst Craig Chapple believes that there are many factors, such as IDFA (Identifier for Advertisers) on the App Store, depreciation and inflation, etc. In addition, similar to the console and PC game markets, the mobile game market has grown significantly during the new crown epidemic, and now the market is gradually returning to normal.
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