Google launched a campaign to pressure Apple to adopt the RCS standard . RCS, which stands for Rich Communication Services, supports more functions than SMS or MMS, such as group chat, and is compatible with messaging applications from operators and manufacturers that use the RCS standard. Google created the website Get The Message , which listed reasons why Apple should adopt RCS to solve the message sending between iPhone and Android devices. Apple’s iMessage service supports sending short messages between Apple’s own devices, providing advanced features of modern messaging applications such as encrypted group chats, video streaming, and more. But iMessage reverts to the old SMS or MMS mode when sending messages to Google Android devices. RCS also has a built-in advertising feature , which was banned by Google in India after being abused in India.
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