Digital technology is revolutionizing the marketing of the real estate industry.
On April 27, Tencent Cloud Smart Real Estate released the WeClient user management platform to help real estate developers, community properties, commercial real estate and other real estate customers achieve cost reduction and efficiency improvement through accurate insight and innovative management.
Under the traditional customer acquisition model of real estate companies, analysis relies more on historical data and experience, and faces the problems of low efficiency and poor experience. How to achieve low-cost and high-efficiency marketing has become a must-answer in the industry.
The WeClient platform launched by Tencent Cloud Smart Real Estate is an all-format, all-channel, and full-life-cycle user management platform that integrates user connection, insight, marketing, and operation, helping enterprises to acquire customers accurately and at a low cost. Customer management and intelligent operation can effectively deal with this pain point.
Relying on Tencent Cloud’s product advantages and technical support, WeClient integrates Tencent’s own advantages and capabilities, such as Tencent Qidian, Tencent Anxin Platform, Tencent Cloud AI, Tencent Conference, Tencent LBS Big Data, etc., and applies them to real estate user business scenarios, focusing on helping real estate Industry digital transformation.
Compared with similar products, WeClient integrates the products required by real estate enterprises, provides powerful data-driven empowerment and the accumulation of industry best practices, greatly reduces the operating threshold of enterprise customers, and effectively improves the application effect of products.
Specifically, in the marketing reach scenario, WeClient uses Tencent LBS big data product “Data Cube” to help real estate companies reduce marketing costs; in the marketing management scenario, it uses the seamless connection between corporate WeChat and marketing applications to improve private The accumulation efficiency of domain traffic; in the user operation scenario, using Tencent’s experience and ability in user operation to provide digital tools for precise operation, helping real estate enterprises to improve diversified income.
According to reports, the WeClient platform can help real estate companies quickly build a large membership operation model and link various internal business formats, which can not only form better user loyalty, but also open up new customer channels for each business. Taking the real estate sales business as an example, with the help of this internal growth capability, new sources of visits have been opened up, which has greatly reduced marketing costs.
In addition, in order to better serve users in the real estate industry, Tencent has also cooperated with excellent service providers in the industry to go to the front line of real estate business operations, bringing innovative and applicable industry solutions.
Based on rigorous industry insights and rich industrial Internet practical experience, Tencent Cloud Smart Real Estate relies on Tencent Cloud’s advantages in products, technology, ecology, etc. Basic capability support for digital transformation.
At present, Tencent Cloud Smart Real Estate has served more than 30 Top100 real estate companies, and has cooperated with several leading real estate, construction, and property companies to create a series of digital marketing, intelligent construction, intelligent community, and space intelligence benchmarking projects, accumulatively serving industry enterprises more than 300 companies with hundreds of projects delivered.
Leifeng.com
This article is reproduced from: https://www.leiphone.com/category/industrynews/bXmqNh2aUfSqbrGB.html
This site is for inclusion only, and the copyright belongs to the original author.