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I have worked in the marketing department of a 2B software company for more than two years, and I have also operated a software for both individual users and enterprises for more than three years. Here I want to summarize my past experience.
For marketing work, the corresponding English is marketing, which is translated as marketing in Taiwan, but in Japanese, there is no translation, and Katakana is used directly. The work content is mainly to identify target users and do marketing and promotion, so that users can discover and choose their own products.
Define target users
For what kind of users and what products to make, a good start is half the battle.
For example, I want to make an auxiliary comic translation software. The target users are people or companies who have the ability and willingness to translate high-quality comics by themselves, not users who want to automatically translate comics with a few clicks. The latter has low requirements on the sophistication of the software, and there will be many competitors. Auxiliary translation software has greatly improved efficiency, and the demand for payment will be higher.
For individual developers, in many cases, they can first make a software that they can use. Even if no one else uses it, it is useful to help yourself.
The process of user conversion
Here are some technical terms to illustrate the process of user conversion:
- Visitor: visited relevant content of the software
- Lead: After the visit, I actively contacted and provided contact information such as email address
- Customer (customer): Complete the purchase and become a customer
- Promoter: After the user completes the purchase, he will continue to help promote the software
The way to promote
There are mainly ways to build websites, social media marketing, and posting.
website
Websites can contain a variety of content, including product description pages, blogs, videos, e-books, infographics, and more, to help users discover and learn about products.
When creating content, due consideration should be given to search engine optimization (SEO), so that search engines can easily retrieve your content. Think about what keywords users will use to search for your products. If you have money, you can also buy some advertisements and do paid promotion.
social media marketing
Manage your own media account and accumulate fans. You can also contact KOLs and ask them to help with marketing.
post
Post on online platforms such as forums where potential users gather.
A little idea of content creation
- Combined with an application case
- combined with a popular technology
- Combined with hot events
Do you need to do marketing all the time?
Personally, I don’t need to update the content for the time being after I have put in the effort to build the required websites, documents, blogs, and videos in the early stage. Target customers can find their products. Later, with software updates and market changes, we will see if we need to update existing content or do some new market work.
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