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Tianfeng International’s well-known Apple analyst Ming-Chi Kuo said on Twitter that according to surveys of distributors, retailers and scalpers, Chinese channels are generally optimistic about Apple’s upcoming iPhone 14 series, and they believe that the demand for the iPhone 14 series will exceed the iPhone 13 series. . To this end, these people had to pay “the largest down payment ever” for the iPhone 14 to ensure a stable supply.
Ming-Chi Kuo pointed out that in the Chinese market, the prepaid deposit for Apple’s iPhone 14 is significantly higher than that of the iPhone 13 series, and even doubled in some regions.
Ming-Chi Kuo said that this may be because after Huawei withdrew from the 5G smartphone market, Apple now dominates almost the entire high-end smartphone market in China. This also means an increase in the number of potential high-end iPhone users in the Chinese market.
The down payment, which is the cost of securing the supply of upcoming smartphones before they go on sale, is “significantly higher” than the iPhone 13, and in some regions it’s more than double the previous lineup.
“iPhone 14 shipments by component suppliers and EMS are forecast to be around 100 million and 90 million units, respectively, in 2H22,” Ming-Chi Kuo wrote. “The solid demand for the iPhone 14 in the Chinese market may reduce the market’s concerns about the risk of order cuts after the iPhone 14 is launched.” Supply chain sources also reiterated that the previous rumors that the first batch of iPhone 14 orders had been cut were completely rumors. Not only has it not been cut, but Apple is still adding orders to the iPhone 13 series, which is really a booming situation in both production and sales.
Source: Drive House
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