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According to a report released by the research and consulting agency IDC, the Chinese smartphone market in 2022 will be affected by the external environment, the development of mobile phone technology, and consumer demand, and will face unprecedented challenges.
The impact of the epidemic continues, and the economic environment and consumer confidence will take longer to recover. Inventory pressure still exists in the first half of the year. It is expected that China’s mobile phone market shipments will decline by 0.9% year-on-year in 2023, and the decline will narrow; 2024 is expected to usher in a rebound.
In addition, in recent years, the performance of mobile phones has been excessive, the innovation of new products has been insufficient, and there have been no new “killer” applications in terms of software, resulting in consumers’ lack of motivation for replacement. Although the epidemic prevention policy has begun to relax, the impact of the epidemic will continue to restrict going out for a period of time. Compared with large-screen terminals such as tablets and PCs, consumers’ demand for mobile phones mainly used in mobile scenarios continues to decline. China’s smartphone replacement cycle is expected to increase to 34 months.
IT Home learned that the September 2022 report of the China Academy of Information and Communications Technology showed that the domestic mobile phone shipments were 20.922 million units, a year-on-year decrease of 2.4%. 72.2% of the total.
In terms of shipments in the third quarter, Samsung ranked first with 64 million units, and Apple ranked second with 51.9 million units. It was followed by Xiaomi with 40.5 million units, vivo with 25.9 million units, and OPPO with 25.8 million units. Apple rose 1.6 percent over the same period, while Samsung fell 7.8 percent and Xiaomi fell 8.6 percent. Vivo and OPPO each dropped more than 20%.
According to IDC, although Android-based mobile phone brand factories and supply chains still hold a cautious wait-and-see view, the supply chain has slowed down for 1.5 years and the inventory has been revised for 3 quarters. The superimposed Chinese mobile phone inventory tends to normalize and semiconductor shortages ease. , New phones drive the upgrade of mobile phone specifications and other factors, this year’s Q3-Q4 smartphone industry is expected to bottom out.
media reports
Tencent Technology IT House Sohu Sina Technology
related events
- IDC: China’s mobile phone market is expected to rebound in 20242022-12-18
- China Academy of Information and Communications Technology: In the first half of the year, mobile phone shipments in the domestic market totaled 136 million units, a year-on-year decrease of 21.7% 2022-07-20
- ICT Institute: In September, the domestic mobile phone shipments were 21.44 million units, a year-on-year decrease of 8.1% 2021-10-19
- China’s mobile phone shipments fell in June but the rate of decline narrowed2021-07-13
- 5G mobile phone shipments in the Chinese market increased by 134.4% year-on-year 2021-06-24
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