Original link: https://codechina.org/2022/10/long-term-2/
Two days ago, my friend and I had two online chats about how to do self-media. Good luck, big V gathered, told a lot of skills and experiences, very exciting and thought-provoking.
My friend Mr. Zuoer Mouse also joined later, and chatted about his choice between rubbing hot spots and creating long-term valuable content.
Afterwards, he also wrote a long thought note, which was very rewarding:
Thinking about the media
Insomnia, participated in a discussion on Twitter on Twitter about self-media, said some fragmentary opinions, recorded
There are two principles
1) We media does not operate traffic, but content. Traffic has always come from good content, don’t give up everything, good content and valuable content are always scarce things. With content, you will not be kidnapped by the platform. On the contrary, you can control the platform in reverse (not allowing the platform to use it.) your content), good content will not only be reposted, but also reposted, quoted, indexed, borrowed by others, and mentioned by others, just like some papers, all of which will make you get Lots of traffic. So, creating content is a top priority, nothing else.
2) Anyone should manage an asset, not a liability. For assets, it means that you have to learn to organize your content systematically and systematically, and create related products or brands. These products and brands will give you a long-term and continuous “after-sleep income”, while liabilities are not. Part-time work is a This is a life of debt. He wants you to work constantly. If you don’t work, you will have no income, so it is a life of debt. Therefore, if the self-media is just rubbing up on hot spots to get traffic, it is essentially a liability. Because the hot spot will soon pass, no one will care about it immediately, and you have to find the next hot spot, so you can only rub the hot spot every day. Essentially, it’s no different than a part-time job.
Of course, you can rub against the hot spots, but you need to have a systematic product or brand behind to accumulate traffic. Keep the traffic coming from the hot spots. If you can’t keep it, you can only pull new ones every day, don’t think it’s personal The number of fans or followers is the precipitation of traffic, it is too superficial to think so. Because, you still can’t escape the “debt life” that requires constant creation, so you still need to have a product or a brand to become your spokesperson. When you don’t make any updates, you can still have traffic. This kind of thing Also let others take the initiative to help you recommend drainage or publicity.
The best is not to recommend you, but your content or product, and to recommend your assets, not your person. If it’s not the following process, then what you’re doing is working hard
As long as we observe carefully, we will find that those who have up traffic will work hard to shoot videos, write, and rub off on hot spots. They can also accumulate a large number of fans, but as long as they stop updating, the traffic will disappear immediately, because they rely on What is recommended by the platform, the platform likes this type of people the most.
And those high-end players, such as: get, xX reading club…their content and products have long been placed there, long-term quality, and traffic is automatically and continuously converted through membership accounts or columns/books or other paid products. Another batch of people, even if they have already stopped updating, but the income is still continuous, this is the real asset – you don’t have to create, your traffic is still there, because the valuable content is good The product itself will spread… This is the most feared person on the platform, because they will not help the platform to die, and the platform will in turn rely on them.
Moreover, there are still a bunch of people who are not creative but have business ability. They will take the initiative to find you to help you operate your product… Therefore, traffic is only low-end players, and high-end players are creating valuable content or products into a system. , and build your own supply chain of content or creations.
What is long-term content or product
To put it bluntly, you have to learn to analyze the psychology of users. It must be something that can help users grow or solve their problems. Many very good books or content actually have the following characteristics:
When you look at it, it will not be out of date, and things that are outdated soon are meaningless
A person can grow from it, such as: opening awareness, gaining inspiration, acquiring knowledge and skills, finding goals, directions and paths…etc.
One that solves human problems , such as reducing stress, overcoming problems (such as overtime, time management, and difficulty in communication), and answering questions (such as religion).
One that makes people feel beautiful and relaxed , such as: entertainment, decompression, and talk.
…There are many attractive routines or “best practices” in the organization of content, such as: subversive, golden sentences, inspirational, empathic, vivid and interesting, and so on, to name a few.
I strongly agree with his point of view, so I am excerpting it here.
These discussions reminded me of a friend Xiao A who has been writing a public account for 7 years. He asks me a question almost every year, how to become a self-media V. I’ve seen the tricks and tricks give him many suggestions, how to rub the hot spot, how to improve the idea, how to start the title, how to improve his cognitive level, and so on.
However, 7 years later, the dividends of the official account are getting smaller and smaller, and he is still asking me what to do. Is there no chance?
In fact, no, a little friend asked me how to write six months ago. I gave some advice. Although the number of fans did not increase much today, they wrote a lot of popular articles, and many articles with a reading volume of 40,000-50,000. So, although it is harder to write than before, it is not without paths.
Recently, A asked me again. I took a few pictures of him directly.
Internet geek, He Caitou has written 1647 original articles on the official account.
Database expert, entrepreneur, self-media expert, my good friend Dahui has written 1303 articles.
The young Stormzhang also has 912 original articles.
Regardless of your talent, what should you do if you find that people who are smarter than you in your industry are working harder than you? I think I can only step down and be myself.
I’m not a long-term believer in long-termism, and I often swing between long-termism and opportunism. However, in my 20-year career, 30-plus years of programming, and 20-plus years of writing, I have found that the long-term benefits are always in the short period of time I adhere to long-termism.
I started blogging in 2002, and for a long time, writing didn’t do me much financial good. But I persevered for 20 years, and writing has brought me countless benefits, prestige, opportunities, friends, and more.
When a better monetization platform like WeChat Official Account appeared, I forgot about Blog. When YouTube, Douyin, and other more monetizable platforms appeared, I started to look around again.
However, during the discussion that day, the left ear mouse shared some data from his blog, his Coolshell, his earliest article was as early as 2004, and there are more than 700 in-depth technical discussions so far, millions of monthly PV. I probably helped him figure it out. If he just added an Adsense ad, the monthly advertising fee would also be 10,000 to 20,000 US dollars.
However, he may not care so much about this advertising fee. Not only his entrepreneurial income is quite large, but also the courses he has accumulated over the years in geek time have also brought him a lot of income. as follows,
what about my blog?
I am a bit opportunistic. I have blogged for 20 years. I have changed my name countless times, changed my platform countless times, and changed my address countless times. My latest Blog is https://codechina.org/ this address. I have collected all the articles I can find that I have written in this blog. It also includes some articles that cannot be published in this public account. There is such an article recently, a good article I wrote may not be published, so I posted it to my Blog. The content is good and valuable, so it was recommended by the Google Discover service. Now the PV of this article is about to reach 100,000, and the advertising revenue is more than 250 US dollars.
This article was actually very hard to write. I searched a lot of information and did a lot of analysis. It doesn’t seem like a waste now. In fact, in history, many of the articles I have written seriously have received relatively good responses. However, in order to export such content for a long time, it is necessary to adhere to long-termism and not care about temporary gains and losses.
Many people just read an article, even if it is the rare 100,000+ on my blog, they will feel that this benefit is actually nothing. actually not. This is just the result of our calculations just a few days after the article was sent out. The real long-term returns, capitalized returns, need to be reflected in the long-term.
For example, when I wrote this official account, in 2015, I wrote more than 100,000 words and about 300 articles. Some people say that the reward for just reading one of your articles is high, but it is not much money. But that’s not how the account actually works. For example, in the second year, all my manuscripts were collected into a book “Techniques” , which printed 30,000 copies.
This year, the second edition of Skills is already being planned and edited. These benefits and subsequent stories were unimaginable and unpredictable when I started writing the first line.
This article is reprinted from: https://codechina.org/2022/10/long-term-2/
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